Strategic advertising campaigns:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago, Ill.
Crain Books
1984
|
| Ausgabe: | 2. ed., 1. print. |
| Schlagworte: | |
| Beschreibung: | 532 S. Ill., graph. Darst. |
| ISBN: | 0872510891 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV022000354 | ||
| 003 | DE-604 | ||
| 005 | 20040229000000.0 | ||
| 007 | t | ||
| 008 | 861117s1984 ad|| |||| 00||| eng d | ||
| 020 | |a 0872510891 |9 0-87251-089-1 | ||
| 035 | |a (OCoLC)10766450 | ||
| 035 | |a (DE-599)BVBBV022000354 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-706 | ||
| 050 | 0 | |a HF5823 | |
| 082 | 0 | |a 659.1/13 |2 19 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 084 | |a QP 633 |0 (DE-625)141919: |2 rvk | ||
| 100 | 1 | |a Schultz, Don E. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic advertising campaigns |c Don E. Schultz ; Dennis Martin ; William P. Brown |
| 250 | |a 2. ed., 1. print. | ||
| 264 | 1 | |a Chicago, Ill. |b Crain Books |c 1984 | |
| 300 | |a 532 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Campagnes publicitaires | |
| 650 | 4 | |a Advertising campaigns | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbeplanung |0 (DE-588)4130474-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbekampagne |0 (DE-588)4134093-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbekampagne |0 (DE-588)4134093-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Werbeplanung |0 (DE-588)4130474-3 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 689 | 2 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Martin, Dennis |e Verfasser |4 aut | |
| 700 | 1 | |a Brown, William P. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015214881 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804135975567228928 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Schultz, Don E. Martin, Dennis Brown, William P. |
| author_facet | Schultz, Don E. Martin, Dennis Brown, William P. |
| author_role | aut aut aut |
| author_sort | Schultz, Don E. |
| author_variant | d e s de des d m dm w p b wp wpb |
| building | Verbundindex |
| bvnumber | BV022000354 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 QP 633 |
| ctrlnum | (OCoLC)10766450 (DE-599)BVBBV022000354 |
| dewey-full | 659.1/13 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/13 |
| dewey-search | 659.1/13 |
| dewey-sort | 3659.1 213 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 2. ed., 1. print. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01669nam a2200493zc 4500</leader><controlfield tag="001">BV022000354</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20040229000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">861117s1984 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0872510891</subfield><subfield code="9">0-87251-089-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)10766450</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV022000354</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5823</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1/13</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 633</subfield><subfield code="0">(DE-625)141919:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Schultz, Don E.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Strategic advertising campaigns</subfield><subfield code="c">Don E. Schultz ; Dennis Martin ; William P. Brown</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed., 1. print.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Chicago, Ill.</subfield><subfield code="b">Crain Books</subfield><subfield code="c">1984</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">532 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Campagnes publicitaires</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising campaigns</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbeplanung</subfield><subfield code="0">(DE-588)4130474-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbekampagne</subfield><subfield code="0">(DE-588)4134093-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbekampagne</subfield><subfield code="0">(DE-588)4134093-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Werbeplanung</subfield><subfield code="0">(DE-588)4130474-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Martin, Dennis</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Brown, William P.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015214881</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV022000354 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:11:21Z |
| indexdate | 2024-07-09T20:49:03Z |
| institution | BVB |
| isbn | 0872510891 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015214881 |
| oclc_num | 10766450 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | 532 S. Ill., graph. Darst. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Crain Books |
| record_format | marc |
| spelling | Schultz, Don E. Verfasser aut Strategic advertising campaigns Don E. Schultz ; Dennis Martin ; William P. Brown 2. ed., 1. print. Chicago, Ill. Crain Books 1984 532 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Campagnes publicitaires Advertising campaigns Werbung (DE-588)4065541-6 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbekampagne (DE-588)4134093-0 gnd rswk-swf Werbekampagne (DE-588)4134093-0 s DE-604 Werbeplanung (DE-588)4130474-3 s 1\p DE-604 Werbung (DE-588)4065541-6 s 2\p DE-604 Martin, Dennis Verfasser aut Brown, William P. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Schultz, Don E. Martin, Dennis Brown, William P. Strategic advertising campaigns Campagnes publicitaires Advertising campaigns Werbung (DE-588)4065541-6 gnd Werbeplanung (DE-588)4130474-3 gnd Werbekampagne (DE-588)4134093-0 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4130474-3 (DE-588)4134093-0 |
| title | Strategic advertising campaigns |
| title_auth | Strategic advertising campaigns |
| title_exact_search | Strategic advertising campaigns |
| title_exact_search_txtP | Strategic advertising campaigns |
| title_full | Strategic advertising campaigns Don E. Schultz ; Dennis Martin ; William P. Brown |
| title_fullStr | Strategic advertising campaigns Don E. Schultz ; Dennis Martin ; William P. Brown |
| title_full_unstemmed | Strategic advertising campaigns Don E. Schultz ; Dennis Martin ; William P. Brown |
| title_short | Strategic advertising campaigns |
| title_sort | strategic advertising campaigns |
| topic | Campagnes publicitaires Advertising campaigns Werbung (DE-588)4065541-6 gnd Werbeplanung (DE-588)4130474-3 gnd Werbekampagne (DE-588)4134093-0 gnd |
| topic_facet | Campagnes publicitaires Advertising campaigns Werbung Werbeplanung Werbekampagne |
| work_keys_str_mv | AT schultzdone strategicadvertisingcampaigns AT martindennis strategicadvertisingcampaigns AT brownwilliamp strategicadvertisingcampaigns |