APA-Zitierstil (7. Ausg.)

Schultz, D. E., Martin, D., & Brown, W. P. (1984). Strategic advertising campaigns (2. ed., 1. print.). Crain Books.

Chicago-Zitierstil (17. Ausg.)

Schultz, Don E., Dennis Martin, und William P. Brown. Strategic Advertising Campaigns. 2. ed., 1. print. Chicago, Ill: Crain Books, 1984.

MLA-Zitierstil (9. Ausg.)

Schultz, Don E., et al. Strategic Advertising Campaigns. 2. ed., 1. print. Crain Books, 1984.