Marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Wiley
1986
|
| Ausgabe: | 2. ed., 1. print. |
| Schlagworte: | |
| Beschreibung: | XVI, 764 S. |
| ISBN: | 0471821985 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV021999345 | ||
| 003 | DE-604 | ||
| 005 | 20040229000000.0 | ||
| 007 | t | ||
| 008 | 860924s1986 |||| 00||| eng d | ||
| 020 | |a 0471821985 |9 0-471-82198-5 | ||
| 035 | |a (OCoLC)12551086 | ||
| 035 | |a (DE-599)BVBBV021999345 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-706 | ||
| 050 | 0 | |a HF5415 | |
| 080 | |a 658.8 | ||
| 082 | 0 | |a 658.8 |2 19 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Zikmund, William |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing |c William Zikmund ; Michael d'Amico |
| 250 | |a 2. ed., 1. print. | ||
| 264 | 1 | |a New York [u.a.] |b Wiley |c 1986 | |
| 300 | |a XVI, 764 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 2 | |5 DE-604 | |
| 700 | 1 | |a D'Amico, Michael |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015213941 | ||
Datensatz im Suchindex
| _version_ | 1804135974394920960 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Zikmund, William D'Amico, Michael |
| author_facet | Zikmund, William D'Amico, Michael |
| author_role | aut aut |
| author_sort | Zikmund, William |
| author_variant | w z wz m d md |
| building | Verbundindex |
| bvnumber | BV021999345 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)12551086 (DE-599)BVBBV021999345 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 2. ed., 1. print. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01357nam a2200457zc 4500</leader><controlfield tag="001">BV021999345</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20040229000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">860924s1986 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0471821985</subfield><subfield code="9">0-471-82198-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)12551086</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021999345</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="080" ind1=" " ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Zikmund, William</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="c">William Zikmund ; Michael d'Amico</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed., 1. print.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York [u.a.]</subfield><subfield code="b">Wiley</subfield><subfield code="c">1986</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVI, 764 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marktforschung</subfield><subfield code="0">(DE-588)4037630-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">D'Amico, Michael</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015213941</subfield></datafield></record></collection> |
| id | DE-604.BV021999345 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:11:19Z |
| indexdate | 2024-07-09T20:49:02Z |
| institution | BVB |
| isbn | 0471821985 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015213941 |
| oclc_num | 12551086 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | XVI, 764 S. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | Wiley |
| record_format | marc |
| spelling | Zikmund, William Verfasser aut Marketing William Zikmund ; Michael d'Amico 2. ed., 1. print. New York [u.a.] Wiley 1986 XVI, 764 S. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Marktforschung (DE-588)4037630-8 s Verbraucherverhalten (DE-588)4062644-1 s D'Amico, Michael Verfasser aut |
| spellingShingle | Zikmund, William D'Amico, Michael Marketing Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4062644-1 (DE-588)4037630-8 |
| title | Marketing |
| title_auth | Marketing |
| title_exact_search | Marketing |
| title_exact_search_txtP | Marketing |
| title_full | Marketing William Zikmund ; Michael d'Amico |
| title_fullStr | Marketing William Zikmund ; Michael d'Amico |
| title_full_unstemmed | Marketing William Zikmund ; Michael d'Amico |
| title_short | Marketing |
| title_sort | marketing |
| topic | Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing Verbraucherverhalten Marktforschung |
| work_keys_str_mv | AT zikmundwilliam marketing AT damicomichael marketing |