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Bibliographische Detailangaben
Hauptverfasser:	Zikmund, William (VerfasserIn), D'Amico, Michael (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York [u.a.] Wiley 1984
Ausgabe:	1. print.
Schlagworte:	Marketing Marktforschung Verbraucherverhalten
Beschreibung:	XIV, 734 S.
ISBN:	0471864935

Internformat

MARC


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Datensatz im Suchindex

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author	Zikmund, William D'Amico, Michael
author_facet	Zikmund, William D'Amico, Michael
author_role	aut aut
author_sort	Zikmund, William
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callnumber-first	H - Social Science
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callnumber-subject	HF - Commerce
classification_rvk	QP 600
ctrlnum	(OCoLC)10184323 (DE-599)BVBBV021999344
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
discipline_str_mv	Wirtschaftswissenschaften
edition	1. print.
format	Book
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id	DE-604.BV021999344
illustrated	Not Illustrated
index_date	2024-07-02T16:11:19Z
indexdate	2024-07-09T20:49:02Z
institution	BVB
isbn	0471864935
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-015213940
oclc_num	10184323
open_access_boolean
owner	DE-706
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physical	XIV, 734 S.
publishDate	1984
publishDateSearch	1984
publishDateSort	1984
publisher	Wiley
record_format	marc
spelling	Zikmund, William Verfasser aut Marketing William Zikmund ; Michael d'Amico 1. print. New York [u.a.] Wiley 1984 XIV, 734 S. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing gtt Marketing (DE-588)4037589-4 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Marktforschung (DE-588)4037630-8 s Verbraucherverhalten (DE-588)4062644-1 s D'Amico, Michael Verfasser aut
spellingShingle	Zikmund, William D'Amico, Michael Marketing Marketing Marketing gtt Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4037630-8 (DE-588)4062644-1
title	Marketing
title_auth	Marketing
title_exact_search	Marketing
title_exact_search_txtP	Marketing
title_full	Marketing William Zikmund ; Michael d'Amico
title_fullStr	Marketing William Zikmund ; Michael d'Amico
title_full_unstemmed	Marketing William Zikmund ; Michael d'Amico
title_short	Marketing
title_sort	marketing
topic	Marketing Marketing gtt Marketing (DE-588)4037589-4 gnd Marktforschung (DE-588)4037630-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
topic_facet	Marketing Marktforschung Verbraucherverhalten
work_keys_str_mv	AT zikmundwilliam marketing AT damicomichael marketing

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