Marketing research: management, method and cases
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
Harper & Row
1979
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | 770 S. |
| ISBN: | 0060470062 |
Internformat
MARC
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Wentz, Walter B. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing research |b management, method and cases |c Walter B. Wentz |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a New York, NY [u.a.] |b Harper & Row |c 1979 | |
| 300 | |a 770 S. | ||
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| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a Marketing research |v Case studies | |
| 650 | 4 | |a Marketing research |x Statistical methods | |
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| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
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| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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|---|---|
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| author_facet | Wentz, Walter B. |
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| author_sort | Wentz, Walter B. |
| author_variant | w b w wb wbw |
| building | Verbundindex |
| bvnumber | BV021993855 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)4907990 (DE-599)BVBBV021993855 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV021993855 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:10:44Z |
| indexdate | 2024-07-09T20:48:57Z |
| institution | BVB |
| isbn | 0060470062 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015208579 |
| oclc_num | 4907990 |
| open_access_boolean | |
| owner | DE-706 DE-188 |
| owner_facet | DE-706 DE-188 |
| physical | 770 S. |
| publishDate | 1979 |
| publishDateSearch | 1979 |
| publishDateSort | 1979 |
| publisher | Harper & Row |
| record_format | marc |
| spelling | Wentz, Walter B. Verfasser aut Marketing research management, method and cases Walter B. Wentz 2. ed. New York, NY [u.a.] Harper & Row 1979 770 S. txt rdacontent n rdamedia nc rdacarrier Marketing research Marketing research Case studies Marketing research Statistical methods Methode (DE-588)4038971-6 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marktforschung (DE-588)4037630-8 s DE-604 Methode (DE-588)4038971-6 s Marketingforschung (DE-588)4200055-5 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wentz, Walter B. Marketing research management, method and cases Marketing research Marketing research Case studies Marketing research Statistical methods Methode (DE-588)4038971-6 gnd Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4038971-6 (DE-588)4200055-5 (DE-588)4037630-8 (DE-588)4522595-3 |
| title | Marketing research management, method and cases |
| title_auth | Marketing research management, method and cases |
| title_exact_search | Marketing research management, method and cases |
| title_exact_search_txtP | Marketing research management, method and cases |
| title_full | Marketing research management, method and cases Walter B. Wentz |
| title_fullStr | Marketing research management, method and cases Walter B. Wentz |
| title_full_unstemmed | Marketing research management, method and cases Walter B. Wentz |
| title_short | Marketing research |
| title_sort | marketing research management method and cases |
| title_sub | management, method and cases |
| topic | Marketing research Marketing research Case studies Marketing research Statistical methods Methode (DE-588)4038971-6 gnd Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing research Marketing research Case studies Marketing research Statistical methods Methode Marketingforschung Marktforschung Fallstudiensammlung |
| work_keys_str_mv | AT wentzwalterb marketingresearchmanagementmethodandcases |