Marketing communication: modern promotional strategy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Santa Barbara [u.a.]
Wiley
1971
|
| Ausgabe: | 2. printing |
| Schlagworte: | |
| Beschreibung: | 694 S. |
| ISBN: | 0471066028 |
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Datensatz im Suchindex
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| author_facet | Webster, Frederick E. |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 2. printing |
| format | Book |
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| id | DE-604.BV021993654 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:10:43Z |
| indexdate | 2024-07-09T20:48:57Z |
| institution | BVB |
| isbn | 0471066028 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015208381 |
| oclc_num | 4986182 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | 694 S. |
| publishDate | 1971 |
| publishDateSearch | 1971 |
| publishDateSort | 1971 |
| publisher | Wiley |
| record_format | marc |
| spelling | Webster, Frederick E. Verfasser aut Marketing communication modern promotional strategy 2. printing Santa Barbara [u.a.] Wiley 1971 694 S. txt rdacontent n rdamedia nc rdacarrier Advertising Communication in marketing Kommunikation (DE-588)4031883-7 gnd rswk-swf Absatz (DE-588)4000201-9 gnd rswk-swf Absatz (DE-588)4000201-9 s DE-604 Kommunikation (DE-588)4031883-7 s |
| spellingShingle | Webster, Frederick E. Marketing communication modern promotional strategy Advertising Communication in marketing Kommunikation (DE-588)4031883-7 gnd Absatz (DE-588)4000201-9 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4000201-9 |
| title | Marketing communication modern promotional strategy |
| title_auth | Marketing communication modern promotional strategy |
| title_exact_search | Marketing communication modern promotional strategy |
| title_exact_search_txtP | Marketing communication modern promotional strategy |
| title_full | Marketing communication modern promotional strategy |
| title_fullStr | Marketing communication modern promotional strategy |
| title_full_unstemmed | Marketing communication modern promotional strategy |
| title_short | Marketing communication |
| title_sort | marketing communication modern promotional strategy |
| title_sub | modern promotional strategy |
| topic | Advertising Communication in marketing Kommunikation (DE-588)4031883-7 gnd Absatz (DE-588)4000201-9 gnd |
| topic_facet | Advertising Communication in marketing Kommunikation Absatz |
| work_keys_str_mv | AT websterfredericke marketingcommunicationmodernpromotionalstrategy |