Marketing communications management: concepts and theories, cases and practices
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam [u.a.]
Elsevier Butterworth-Heinemann
2004
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XIV, 441 S. graph. Darst. |
| ISBN: | 0750652942 |
Internformat
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Datensatz im Suchindex
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| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)56467585 (DE-599)BVBBV021989591 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-02T16:10:30Z |
| indexdate | 2024-07-09T20:48:52Z |
| institution | BVB |
| isbn | 0750652942 |
| language | English |
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| publishDate | 2004 |
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| spelling | Copley, Paul Verfasser aut Marketing communications management concepts and theories, cases and practices 1. publ. Amsterdam [u.a.] Elsevier Butterworth-Heinemann 2004 XIV, 441 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Communicatie gtt Marketing gtt Kommunikation Communication in marketing Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s Unternehmen (DE-588)4061963-1 s Marktkommunikation (DE-588)4131075-5 s DE-188 |
| spellingShingle | Copley, Paul Marketing communications management concepts and theories, cases and practices Communicatie gtt Marketing gtt Kommunikation Communication in marketing Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Unternehmen (DE-588)4061963-1 gnd Marktkommunikation (DE-588)4131075-5 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4061963-1 (DE-588)4131075-5 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Marketing communications management concepts and theories, cases and practices |
| title_auth | Marketing communications management concepts and theories, cases and practices |
| title_exact_search | Marketing communications management concepts and theories, cases and practices |
| title_exact_search_txtP | Marketing communications management concepts and theories, cases and practices |
| title_full | Marketing communications management concepts and theories, cases and practices |
| title_fullStr | Marketing communications management concepts and theories, cases and practices |
| title_full_unstemmed | Marketing communications management concepts and theories, cases and practices |
| title_short | Marketing communications management |
| title_sort | marketing communications management concepts and theories cases and practices |
| title_sub | concepts and theories, cases and practices |
| topic | Communicatie gtt Marketing gtt Kommunikation Communication in marketing Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Unternehmen (DE-588)4061963-1 gnd Marktkommunikation (DE-588)4131075-5 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Communicatie Marketing Kommunikation Communication in marketing Marketing Management Marketingmanagement Unternehmen Marktkommunikation Lehrbuch |
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