APA-Zitierstil (7. Ausg.)

O'Dell, W. F., Ruppel, A. C., & Trent, R. H. (1979). Marketing decision making: Analytic framework and cases (2. ed., 1. printing.). South-Western Publ.

Chicago-Zitierstil (17. Ausg.)

O'Dell, William F., Andrew C. Ruppel, und Robert H. Trent. Marketing Decision Making: Analytic Framework and Cases. 2. ed., 1. printing. Cincinnati, Ohio [u.a.]: South-Western Publ, 1979.

MLA-Zitierstil (9. Ausg.)

O'Dell, William F., et al. Marketing Decision Making: Analytic Framework and Cases. 2. ed., 1. printing. South-Western Publ, 1979.