The expressive organization: linking identity, reputation, and the corporate brand
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Oxford Univ. Press
2000
|
| Ausgabe: | 1. publ., [Nachdr.] |
| Schlagworte: | |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XV, 292 S. Ill., graph. Darst. |
| ISBN: | 0198297785 0198297793 |
Internformat
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Datensatz im Suchindex
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| discipline | Allgemeines Psychologie Wirtschaftswissenschaften |
| discipline_str_mv | Allgemeines Psychologie Wirtschaftswissenschaften |
| edition | 1. publ., [Nachdr.] |
| format | Book |
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| genre_facet | Aufsatzsammlung |
| id | DE-604.BV021984781 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:10:10Z |
| indexdate | 2024-07-09T20:48:47Z |
| institution | BVB |
| isbn | 0198297785 0198297793 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015199771 |
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| physical | XV, 292 S. Ill., graph. Darst. |
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| spelling | The expressive organization linking identity, reputation, and the corporate brand 1. publ., [Nachdr.] Oxford [u.a.] Oxford Univ. Press 2000 XV, 292 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Kommunikation - Corporate Identity Kommunikation - Organisation Kommunikation - Unternehmenskultur Branding (Marketing) Business communication Corporate image Corporations Public relations Unternehmenskultur (DE-588)4131484-0 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Corporate Identity (DE-588)4193565-2 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Prestige (DE-588)4076334-1 gnd rswk-swf Organisation (DE-588)4043774-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marke (DE-588)4074577-6 s DE-604 Corporate Identity (DE-588)4193565-2 s Prestige (DE-588)4076334-1 s Markenimage (DE-588)4136439-9 s 1\p DE-604 Unternehmenskultur (DE-588)4131484-0 s Kommunikation (DE-588)4031883-7 s 2\p DE-604 3\p DE-604 Unternehmen (DE-588)4061963-1 s 4\p DE-604 Organisation (DE-588)4043774-7 s 5\p DE-604 Schultz, Majken Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | The expressive organization linking identity, reputation, and the corporate brand Kommunikation - Corporate Identity Kommunikation - Organisation Kommunikation - Unternehmenskultur Branding (Marketing) Business communication Corporate image Corporations Public relations Unternehmenskultur (DE-588)4131484-0 gnd Markenimage (DE-588)4136439-9 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd Corporate Identity (DE-588)4193565-2 gnd Marke (DE-588)4074577-6 gnd Prestige (DE-588)4076334-1 gnd Organisation (DE-588)4043774-7 gnd |
| subject_GND | (DE-588)4131484-0 (DE-588)4136439-9 (DE-588)4061963-1 (DE-588)4031883-7 (DE-588)4193565-2 (DE-588)4074577-6 (DE-588)4076334-1 (DE-588)4043774-7 (DE-588)4143413-4 |
| title | The expressive organization linking identity, reputation, and the corporate brand |
| title_auth | The expressive organization linking identity, reputation, and the corporate brand |
| title_exact_search | The expressive organization linking identity, reputation, and the corporate brand |
| title_exact_search_txtP | The expressive organization linking identity, reputation, and the corporate brand |
| title_full | The expressive organization linking identity, reputation, and the corporate brand |
| title_fullStr | The expressive organization linking identity, reputation, and the corporate brand |
| title_full_unstemmed | The expressive organization linking identity, reputation, and the corporate brand |
| title_short | The expressive organization |
| title_sort | the expressive organization linking identity reputation and the corporate brand |
| title_sub | linking identity, reputation, and the corporate brand |
| topic | Kommunikation - Corporate Identity Kommunikation - Organisation Kommunikation - Unternehmenskultur Branding (Marketing) Business communication Corporate image Corporations Public relations Unternehmenskultur (DE-588)4131484-0 gnd Markenimage (DE-588)4136439-9 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd Corporate Identity (DE-588)4193565-2 gnd Marke (DE-588)4074577-6 gnd Prestige (DE-588)4076334-1 gnd Organisation (DE-588)4043774-7 gnd |
| topic_facet | Kommunikation - Corporate Identity Kommunikation - Organisation Kommunikation - Unternehmenskultur Branding (Marketing) Business communication Corporate image Corporations Public relations Unternehmenskultur Markenimage Unternehmen Kommunikation Corporate Identity Marke Prestige Organisation Aufsatzsammlung |
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