Marketing management: readings in operational effectiveness
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Harper & Row
1974
|
| Schlagworte: | |
| Beschreibung: | XV, 301 S. Ill. |
Internformat
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Datensatz im Suchindex
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|---|---|
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| bvnumber | BV021983837 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| index_date | 2024-07-02T16:10:07Z |
| indexdate | 2024-07-09T20:48:46Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015198865 |
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| physical | XV, 301 S. Ill. |
| publishDate | 1974 |
| publishDateSearch | 1974 |
| publishDateSort | 1974 |
| publisher | Harper & Row |
| record_format | marc |
| spelling | Marketing management readings in operational effectiveness New York [u.a.] Harper & Row 1974 XV, 301 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing - Gestion Marketing Management Kundengruppenmanagement (DE-588)4197319-7 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Kundengruppenmanagement (DE-588)4197319-7 s DE-604 Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Shapiro, Stanley J. Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Marketing management readings in operational effectiveness Marketing - Gestion Marketing Management Kundengruppenmanagement (DE-588)4197319-7 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4197319-7 (DE-588)4168907-0 |
| title | Marketing management readings in operational effectiveness |
| title_auth | Marketing management readings in operational effectiveness |
| title_exact_search | Marketing management readings in operational effectiveness |
| title_exact_search_txtP | Marketing management readings in operational effectiveness |
| title_full | Marketing management readings in operational effectiveness |
| title_fullStr | Marketing management readings in operational effectiveness |
| title_full_unstemmed | Marketing management readings in operational effectiveness |
| title_short | Marketing management |
| title_sort | marketing management readings in operational effectiveness |
| title_sub | readings in operational effectiveness |
| topic | Marketing - Gestion Marketing Management Kundengruppenmanagement (DE-588)4197319-7 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing - Gestion Marketing Management Kundengruppenmanagement Marketingmanagement |
| work_keys_str_mv | AT shapirostanleyj marketingmanagementreadingsinoperationaleffectiveness |