Social marketing: perspectives and viewpoints
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill.
Irwin [u.a.]
1973
|
| Schlagworte: | |
| Beschreibung: | XIII, 505 S. |
Internformat
MARC
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| 100 | 1 | |a Lazer, William |e Verfasser |4 aut | |
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| 264 | 1 | |a Homewood, Ill. |b Irwin [u.a.] |c 1973 | |
| 300 | |a XIII, 505 S. | ||
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| 650 | 7 | |a Sociale aspecten |2 gtt | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Marketing |x Social aspects | |
| 650 | 4 | |a Social marketing | |
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| 700 | 1 | |a Kelley, Eugene J. |e Verfasser |4 aut | |
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Datensatz im Suchindex
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|---|---|
| adam_txt | |
| any_adam_object | |
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| author | Lazer, William Kelley, Eugene J. |
| author_facet | Lazer, William Kelley, Eugene J. |
| author_role | aut aut |
| author_sort | Lazer, William |
| author_variant | w l wl e j k ej ejk |
| building | Verbundindex |
| bvnumber | BV021982634 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)661710 (DE-599)BVBBV021982634 |
| dewey-full | 380/.08 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 380 - Commerce, communications, transportation |
| dewey-raw | 380/.08 |
| dewey-search | 380/.08 |
| dewey-sort | 3380 18 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV021982634 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:10:04Z |
| indexdate | 2024-07-09T20:48:44Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015197699 |
| oclc_num | 661710 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | XIII, 505 S. |
| publishDate | 1973 |
| publishDateSearch | 1973 |
| publishDateSort | 1973 |
| publisher | Irwin [u.a.] |
| record_format | marc |
| spelling | Lazer, William Verfasser aut Social marketing perspectives and viewpoints Homewood, Ill. Irwin [u.a.] 1973 XIII, 505 S. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Sociale aspecten gtt Gesellschaft Marketing Social aspects Social marketing Soziale Rolle (DE-588)4055729-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Soziale Rolle (DE-588)4055729-7 s Kelley, Eugene J. Verfasser aut |
| spellingShingle | Lazer, William Kelley, Eugene J. Social marketing perspectives and viewpoints Marketing gtt Sociale aspecten gtt Gesellschaft Marketing Social aspects Social marketing Soziale Rolle (DE-588)4055729-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4055729-7 (DE-588)4037589-4 |
| title | Social marketing perspectives and viewpoints |
| title_auth | Social marketing perspectives and viewpoints |
| title_exact_search | Social marketing perspectives and viewpoints |
| title_exact_search_txtP | Social marketing perspectives and viewpoints |
| title_full | Social marketing perspectives and viewpoints |
| title_fullStr | Social marketing perspectives and viewpoints |
| title_full_unstemmed | Social marketing perspectives and viewpoints |
| title_short | Social marketing |
| title_sort | social marketing perspectives and viewpoints |
| title_sub | perspectives and viewpoints |
| topic | Marketing gtt Sociale aspecten gtt Gesellschaft Marketing Social aspects Social marketing Soziale Rolle (DE-588)4055729-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Sociale aspecten Gesellschaft Marketing Social aspects Social marketing Soziale Rolle |
| work_keys_str_mv | AT lazerwilliam socialmarketingperspectivesandviewpoints AT kelleyeugenej socialmarketingperspectivesandviewpoints |