Verfügbarkeit: Brand loyalty measurement and management

Brand loyalty measurement and management:

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Bibliographische Detailangaben
Hauptverfasser:	Jacoby, Jacob (VerfasserIn), Chestnut, Robert W. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York [u.a.] Wiley 1978
Ausgabe:	1. printing
Schriftenreihe:	Wiley series on marketing management
Schlagworte:	Brand loyalty Markenartikel Management Markentreue Markenwahl Markenpolitik
Beschreibung:	157 S.
ISBN:	0471028452

Internformat

MARC


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Datensatz im Suchindex

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author	Jacoby, Jacob Chestnut, Robert W.
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building	Verbundindex
bvnumber	BV021980174
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.3
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callnumber-subject	HF - Commerce
classification_rvk	QP 610 QP 611
ctrlnum	(OCoLC)4194510 (DE-599)BVBBV021980174
dewey-full	658.8/34
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/34
dewey-search	658.8/34
dewey-sort	3658.8 234
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
discipline_str_mv	Wirtschaftswissenschaften
edition	1. printing
format	Book
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id	DE-604.BV021980174
illustrated	Not Illustrated
index_date	2024-07-02T16:09:55Z
indexdate	2024-07-09T20:48:42Z
institution	BVB
isbn	0471028452
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-015195274
oclc_num	4194510
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owner	DE-706
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physical	157 S.
publishDate	1978
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publisher	Wiley
record_format	marc
series2	Wiley series on marketing management
spelling	Jacoby, Jacob Verfasser aut Brand loyalty measurement and management Jacob Jacoby ; Robert W. Chestnut 1. printing New York [u.a.] Wiley 1978 157 S. txt rdacontent n rdamedia nc rdacarrier Wiley series on marketing management Brand loyalty Markenartikel (DE-588)4037584-5 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Markentreue (DE-588)4168905-7 gnd rswk-swf Markenwahl (DE-588)4606225-7 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 Markenartikel (DE-588)4037584-5 s Management (DE-588)4037278-9 s 1\p DE-604 Markenwahl (DE-588)4606225-7 s 2\p DE-604 Markentreue (DE-588)4168905-7 s 3\p DE-604 Chestnut, Robert W. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Jacoby, Jacob Chestnut, Robert W. Brand loyalty measurement and management Brand loyalty Markenartikel (DE-588)4037584-5 gnd Management (DE-588)4037278-9 gnd Markentreue (DE-588)4168905-7 gnd Markenwahl (DE-588)4606225-7 gnd Markenpolitik (DE-588)4144679-3 gnd
subject_GND	(DE-588)4037584-5 (DE-588)4037278-9 (DE-588)4168905-7 (DE-588)4606225-7 (DE-588)4144679-3
title	Brand loyalty measurement and management
title_auth	Brand loyalty measurement and management
title_exact_search	Brand loyalty measurement and management
title_exact_search_txtP	Brand loyalty measurement and management
title_full	Brand loyalty measurement and management Jacob Jacoby ; Robert W. Chestnut
title_fullStr	Brand loyalty measurement and management Jacob Jacoby ; Robert W. Chestnut
title_full_unstemmed	Brand loyalty measurement and management Jacob Jacoby ; Robert W. Chestnut
title_short	Brand loyalty measurement and management
title_sort	brand loyalty measurement and management
topic	Brand loyalty Markenartikel (DE-588)4037584-5 gnd Management (DE-588)4037278-9 gnd Markentreue (DE-588)4168905-7 gnd Markenwahl (DE-588)4606225-7 gnd Markenpolitik (DE-588)4144679-3 gnd
topic_facet	Brand loyalty Markenartikel Management Markentreue Markenwahl Markenpolitik
work_keys_str_mv	AT jacobyjacob brandloyaltymeasurementandmanagement AT chestnutrobertw brandloyaltymeasurementandmanagement

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