Marketing management: a planning approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Reading, Mass. [u.a.]
Addison-Wesley
1978
|
| Schriftenreihe: | Addison-Wesley series in marketing
|
| Schlagworte: | |
| Beschreibung: | XXVIII, 576 S. graph. Darst. |
| ISBN: | 0201030578 |
Internformat
MARC
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Datensatz im Suchindex
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| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)4246466 (DE-599)BVBBV021980120 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-02T16:09:55Z |
| indexdate | 2024-07-09T20:48:41Z |
| institution | BVB |
| isbn | 0201030578 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015195220 |
| oclc_num | 4246466 |
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| physical | XXVIII, 576 S. graph. Darst. |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | Addison-Wesley |
| record_format | marc |
| series2 | Addison-Wesley series in marketing |
| spelling | Hughes, George David Verfasser aut Marketing management a planning approach Reading, Mass. [u.a.] Addison-Wesley 1978 XXVIII, 576 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Addison-Wesley series in marketing Marketing Marketing - Gestion Marketing - Gestion - Cas, Études de Marketing gtt Planning gtt Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 |
| spellingShingle | Hughes, George David Marketing management a planning approach Marketing Marketing - Gestion Marketing - Gestion - Cas, Études de Marketing gtt Planning gtt Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd |
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| title | Marketing management a planning approach |
| title_auth | Marketing management a planning approach |
| title_exact_search | Marketing management a planning approach |
| title_exact_search_txtP | Marketing management a planning approach |
| title_full | Marketing management a planning approach |
| title_fullStr | Marketing management a planning approach |
| title_full_unstemmed | Marketing management a planning approach |
| title_short | Marketing management |
| title_sort | marketing management a planning approach |
| title_sub | a planning approach |
| topic | Marketing Marketing - Gestion Marketing - Gestion - Cas, Études de Marketing gtt Planning gtt Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketing - Gestion Marketing - Gestion - Cas, Études de Planning Marketing Management Marketing Management Case studies Marketingmanagement Fallstudiensammlung |
| work_keys_str_mv | AT hughesgeorgedavid marketingmanagementaplanningapproach |