Advertising: the process and practice
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
McGraw-Hill
1980
|
| Ausgabe: | 1. printing |
| Schriftenreihe: | McGraw-Hill series in marketing
|
| Schlagworte: | |
| Beschreibung: | 725 S. Ill. |
| ISBN: | 0070195110 |
Internformat
MARC
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| 008 | 040421s1980 a||| |||| 00||| eng d | ||
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| 035 | |a (OCoLC)5830648 | ||
| 035 | |a (DE-599)BVBBV021976651 | ||
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Engel, Jack |e Verfasser |4 aut | |
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| 250 | |a 1. printing | ||
| 264 | 1 | |a New York [u.a.] |b McGraw-Hill |c 1980 | |
| 300 | |a 725 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw-Hill series in marketing | |
| 650 | 4 | |a Publicité | |
| 650 | 4 | |a Advertising | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
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| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015191787 | ||
Datensatz im Suchindex
| _version_ | 1804135949198688256 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Engel, Jack |
| author_facet | Engel, Jack |
| author_role | aut |
| author_sort | Engel, Jack |
| author_variant | j e je |
| building | Verbundindex |
| bvnumber | BV021976651 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)5830648 (DE-599)BVBBV021976651 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. printing |
| format | Book |
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| id | DE-604.BV021976651 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:09:44Z |
| indexdate | 2024-07-09T20:48:38Z |
| institution | BVB |
| isbn | 0070195110 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015191787 |
| oclc_num | 5830648 |
| open_access_boolean | |
| owner | DE-706 DE-188 |
| owner_facet | DE-706 DE-188 |
| physical | 725 S. Ill. |
| publishDate | 1980 |
| publishDateSearch | 1980 |
| publishDateSort | 1980 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill series in marketing |
| spelling | Engel, Jack Verfasser aut Advertising the process and practice 1. printing New York [u.a.] McGraw-Hill 1980 725 S. Ill. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing Publicité Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 |
| spellingShingle | Engel, Jack Advertising the process and practice Publicité Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising the process and practice |
| title_auth | Advertising the process and practice |
| title_exact_search | Advertising the process and practice |
| title_exact_search_txtP | Advertising the process and practice |
| title_full | Advertising the process and practice |
| title_fullStr | Advertising the process and practice |
| title_full_unstemmed | Advertising the process and practice |
| title_short | Advertising |
| title_sort | advertising the process and practice |
| title_sub | the process and practice |
| topic | Publicité Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité Advertising Werbung |
| work_keys_str_mv | AT engeljack advertisingtheprocessandpractice |