APA-Zitierstil (7. Ausg.)

Davis, M. P. (1981). The effective use of advertising media: A practical guide (1. publ.). Business Books.

Chicago-Zitierstil (17. Ausg.)

Davis, Martyn P. The Effective Use of Advertising Media: A Practical Guide. 1. publ. London [u.a.]: Business Books, 1981.

MLA-Zitierstil (9. Ausg.)

Davis, Martyn P. The Effective Use of Advertising Media: A Practical Guide. 1. publ. Business Books, 1981.