The effective use of advertising media: a practical guide
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Business Books
1981
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | 322 S. |
| ISBN: | 0091429706 |
Internformat
MARC
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| 245 | 1 | 0 | |a The effective use of advertising media |b a practical guide |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London [u.a.] |b Business Books |c 1981 | |
| 300 | |a 322 S. | ||
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Datensatz im Suchindex
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|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Davis, Martyn P. |
| author_facet | Davis, Martyn P. |
| author_role | aut |
| author_sort | Davis, Martyn P. |
| author_variant | m p d mp mpd |
| building | Verbundindex |
| bvnumber | BV021975606 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5826 |
| callnumber-raw | HF5826.5 |
| callnumber-search | HF5826.5 |
| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 633 |
| ctrlnum | (OCoLC)7866239 (DE-599)BVBBV021975606 |
| dewey-full | 659.13 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13 |
| dewey-search | 659.13 |
| dewey-sort | 3659.13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:09:41Z |
| indexdate | 2024-07-09T20:48:36Z |
| institution | BVB |
| isbn | 0091429706 |
| language | English |
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| physical | 322 S. |
| publishDate | 1981 |
| publishDateSearch | 1981 |
| publishDateSort | 1981 |
| publisher | Business Books |
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| spelling | Davis, Martyn P. Verfasser aut The effective use of advertising media a practical guide 1. publ. London [u.a.] Business Books 1981 322 S. txt rdacontent n rdamedia nc rdacarrier Plans médias Advertising media planning Werbeträger (DE-588)4133377-9 gnd rswk-swf Werbemittel (DE-588)4133375-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Medien (DE-588)4169187-8 gnd rswk-swf Werbemittel (DE-588)4133375-5 s DE-604 Medien (DE-588)4169187-8 s Werbung (DE-588)4065541-6 s 1\p DE-604 Werbeplanung (DE-588)4130474-3 s Werbeträger (DE-588)4133377-9 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Davis, Martyn P. The effective use of advertising media a practical guide Plans médias Advertising media planning Werbeträger (DE-588)4133377-9 gnd Werbemittel (DE-588)4133375-5 gnd Werbung (DE-588)4065541-6 gnd Werbeplanung (DE-588)4130474-3 gnd Medien (DE-588)4169187-8 gnd |
| subject_GND | (DE-588)4133377-9 (DE-588)4133375-5 (DE-588)4065541-6 (DE-588)4130474-3 (DE-588)4169187-8 |
| title | The effective use of advertising media a practical guide |
| title_auth | The effective use of advertising media a practical guide |
| title_exact_search | The effective use of advertising media a practical guide |
| title_exact_search_txtP | The effective use of advertising media a practical guide |
| title_full | The effective use of advertising media a practical guide |
| title_fullStr | The effective use of advertising media a practical guide |
| title_full_unstemmed | The effective use of advertising media a practical guide |
| title_short | The effective use of advertising media |
| title_sort | the effective use of advertising media a practical guide |
| title_sub | a practical guide |
| topic | Plans médias Advertising media planning Werbeträger (DE-588)4133377-9 gnd Werbemittel (DE-588)4133375-5 gnd Werbung (DE-588)4065541-6 gnd Werbeplanung (DE-588)4130474-3 gnd Medien (DE-588)4169187-8 gnd |
| topic_facet | Plans médias Advertising media planning Werbeträger Werbemittel Werbung Werbeplanung Medien |
| work_keys_str_mv | AT davismartynp theeffectiveuseofadvertisingmediaapracticalguide |