Measuring the effect of advertising: a comprehensive approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Westmead [u.a.]
Saxon House [u.a.]
1975
|
| Schriftenreihe: | Saxon House studies
|
| Schlagworte: | |
| Beschreibung: | XVII, 241 S. |
| ISBN: | 0347011101 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
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| author | Corkindale, David Kennedy, Sherril H. |
| author_facet | Corkindale, David Kennedy, Sherril H. |
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| author_sort | Corkindale, David |
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| building | Verbundindex |
| bvnumber | BV021975402 |
| classification_rvk | QP 634 |
| ctrlnum | (OCoLC)456150914 (DE-599)BVBBV021975402 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV021975402 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:09:39Z |
| indexdate | 2024-07-09T20:48:36Z |
| institution | BVB |
| isbn | 0347011101 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015190548 |
| oclc_num | 456150914 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | XVII, 241 S. |
| publishDate | 1975 |
| publishDateSearch | 1975 |
| publishDateSort | 1975 |
| publisher | Saxon House [u.a.] |
| record_format | marc |
| series2 | Saxon House studies |
| spelling | Corkindale, David Verfasser aut Measuring the effect of advertising a comprehensive approach Westmead [u.a.] Saxon House [u.a.] 1975 XVII, 241 S. txt rdacontent n rdamedia nc rdacarrier Saxon House studies Messung (DE-588)4038852-9 gnd rswk-swf Werbeerfolg (DE-588)4127461-1 gnd rswk-swf Werbeerfolgskontrolle (DE-588)4189634-8 gnd rswk-swf Messung (DE-588)4038852-9 s DE-604 Werbeerfolg (DE-588)4127461-1 s Werbeerfolgskontrolle (DE-588)4189634-8 s 1\p DE-604 Kennedy, Sherril H. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Corkindale, David Kennedy, Sherril H. Measuring the effect of advertising a comprehensive approach Messung (DE-588)4038852-9 gnd Werbeerfolg (DE-588)4127461-1 gnd Werbeerfolgskontrolle (DE-588)4189634-8 gnd |
| subject_GND | (DE-588)4038852-9 (DE-588)4127461-1 (DE-588)4189634-8 |
| title | Measuring the effect of advertising a comprehensive approach |
| title_auth | Measuring the effect of advertising a comprehensive approach |
| title_exact_search | Measuring the effect of advertising a comprehensive approach |
| title_exact_search_txtP | Measuring the effect of advertising a comprehensive approach |
| title_full | Measuring the effect of advertising a comprehensive approach |
| title_fullStr | Measuring the effect of advertising a comprehensive approach |
| title_full_unstemmed | Measuring the effect of advertising a comprehensive approach |
| title_short | Measuring the effect of advertising |
| title_sort | measuring the effect of advertising a comprehensive approach |
| title_sub | a comprehensive approach |
| topic | Messung (DE-588)4038852-9 gnd Werbeerfolg (DE-588)4127461-1 gnd Werbeerfolgskontrolle (DE-588)4189634-8 gnd |
| topic_facet | Messung Werbeerfolg Werbeerfolgskontrolle |
| work_keys_str_mv | AT corkindaledavid measuringtheeffectofadvertisingacomprehensiveapproach AT kennedysherrilh measuringtheeffectofadvertisingacomprehensiveapproach |