APA (7th ed.) Citation

(1978). Classics in marketing. Goodyear Publ. Co.

Chicago Style (17th ed.) Citation

Classics in Marketing. Santa Monica, Calif: Goodyear Publ. Co, 1978.

MLA (9th ed.) Citation

Classics in Marketing. Goodyear Publ. Co, 1978.

Warning: These citations may not always be 100% accurate.