Classics in marketing:
Gespeichert in:
Format: | Buch |
---|---|
Sprache: | English |
Veröffentlicht: |
Santa Monica, Calif.
Goodyear Publ. Co.
1978
|
Schlagworte: | |
Beschreibung: | XV, 511 S. Ill. |
ISBN: | 0876201915 |
Internformat
MARC
LEADER | 00000nam a2200000zc 4500 | ||
---|---|---|---|
001 | BV021975143 | ||
003 | DE-604 | ||
005 | 20150903 | ||
007 | t | ||
008 | 040220s1978 a||| |||| 00||| eng d | ||
020 | |a 0876201915 |9 0-87620-191-5 | ||
035 | |a (OCoLC)3541357 | ||
035 | |a (DE-599)BVBBV021975143 | ||
040 | |a DE-604 |b ger | ||
041 | 0 | |a eng | |
049 | |a DE-706 |a DE-188 | ||
050 | 0 | |a HF5415 | |
082 | 0 | |a 658.8 | |
084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
245 | 1 | 0 | |a Classics in marketing |c ed. by C. Glenn Walters ; Donald P. Robin |
264 | 1 | |a Santa Monica, Calif. |b Goodyear Publ. Co. |c 1978 | |
300 | |a XV, 511 S. |b Ill. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 4 | |a Marketing | |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | |5 DE-604 | |
700 | 1 | |a Walters, Charles G. |e Sonstige |4 oth | |
700 | 1 | |a Robin, Donald P. |e Sonstige |4 oth | |
999 | |a oai:aleph.bib-bvb.de:BVB01-015190289 |
Datensatz im Suchindex
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adam_txt | |
any_adam_object | |
any_adam_object_boolean | |
building | Verbundindex |
bvnumber | BV021975143 |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415 |
callnumber-search | HF5415 |
callnumber-sort | HF 45415 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 600 |
ctrlnum | (OCoLC)3541357 (DE-599)BVBBV021975143 |
dewey-full | 658.8 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
format | Book |
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genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
genre_facet | Aufsatzsammlung |
id | DE-604.BV021975143 |
illustrated | Illustrated |
index_date | 2024-07-02T16:09:39Z |
indexdate | 2024-07-09T20:48:36Z |
institution | BVB |
isbn | 0876201915 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015190289 |
oclc_num | 3541357 |
open_access_boolean | |
owner | DE-706 DE-188 |
owner_facet | DE-706 DE-188 |
physical | XV, 511 S. Ill. |
publishDate | 1978 |
publishDateSearch | 1978 |
publishDateSort | 1978 |
publisher | Goodyear Publ. Co. |
record_format | marc |
spelling | Classics in marketing ed. by C. Glenn Walters ; Donald P. Robin Santa Monica, Calif. Goodyear Publ. Co. 1978 XV, 511 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Walters, Charles G. Sonstige oth Robin, Donald P. Sonstige oth |
spellingShingle | Classics in marketing Marketing Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4143413-4 |
title | Classics in marketing |
title_auth | Classics in marketing |
title_exact_search | Classics in marketing |
title_exact_search_txtP | Classics in marketing |
title_full | Classics in marketing ed. by C. Glenn Walters ; Donald P. Robin |
title_fullStr | Classics in marketing ed. by C. Glenn Walters ; Donald P. Robin |
title_full_unstemmed | Classics in marketing ed. by C. Glenn Walters ; Donald P. Robin |
title_short | Classics in marketing |
title_sort | classics in marketing |
topic | Marketing Marketing (DE-588)4037589-4 gnd |
topic_facet | Marketing Aufsatzsammlung |
work_keys_str_mv | AT walterscharlesg classicsinmarketing AT robindonaldp classicsinmarketing |