Developing new products and repositioning mature brands: a risk-reduction system that produces investment alternatives
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Wiley
1980
|
| Edition: | 1. printing |
| Series: | Ronald series on marketing management
|
| Subjects: | |
| Physical Description: | XII, 253 S. |
| ISBN: | 0471046345 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV021974581 | ||
| 003 | DE-604 | ||
| 005 | 20040303000000.0 | ||
| 007 | t | ||
| 008 | 040127s1980 |||| 00||| eng d | ||
| 020 | |a 0471046345 |9 0-471-04634-5 | ||
| 035 | |a (OCoLC)6144378 | ||
| 035 | |a (DE-599)BVBBV021974581 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-706 |a DE-188 | ||
| 050 | 0 | |a HF5415.15 | |
| 082 | 0 | |a 658.5/75 |2 19 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Cafarelli, Eugene J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Developing new products and repositioning mature brands |b a risk-reduction system that produces investment alternatives |
| 250 | |a 1. printing | ||
| 264 | 1 | |a New York [u.a.] |b Wiley |c 1980 | |
| 300 | |a XII, 253 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Ronald series on marketing management | |
| 650 | 4 | |a New products | |
| 650 | 4 | |a Product management | |
| 650 | 0 | 7 | |a Produktmanagement |0 (DE-588)4125960-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Neues Produkt |0 (DE-588)4171552-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktinnovation |0 (DE-588)4047346-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktplanung |0 (DE-588)4135135-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Produktinnovation |0 (DE-588)4047346-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Produktmanagement |0 (DE-588)4125960-9 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Produktplanung |0 (DE-588)4135135-6 |D s |
| 689 | 2 | 1 | |a Neues Produkt |0 (DE-588)4171552-4 |D s |
| 689 | 2 | |8 1\p |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015189728 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
| _version_ | 1804135946488119296 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Cafarelli, Eugene J. |
| author_facet | Cafarelli, Eugene J. |
| author_role | aut |
| author_sort | Cafarelli, Eugene J. |
| author_variant | e j c ej ejc |
| building | Verbundindex |
| bvnumber | BV021974581 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.15 |
| callnumber-search | HF5415.15 |
| callnumber-sort | HF 45415.15 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)6144378 (DE-599)BVBBV021974581 |
| dewey-full | 658.5/75 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5/75 |
| dewey-search | 658.5/75 |
| dewey-sort | 3658.5 275 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. printing |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01649nam a2200481zc 4500</leader><controlfield tag="001">BV021974581</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20040303000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">040127s1980 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0471046345</subfield><subfield code="9">0-471-04634-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)6144378</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021974581</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.15</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.5/75</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Cafarelli, Eugene J.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Developing new products and repositioning mature brands</subfield><subfield code="b">a risk-reduction system that produces investment alternatives</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. printing</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York [u.a.]</subfield><subfield code="b">Wiley</subfield><subfield code="c">1980</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XII, 253 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Ronald series on marketing management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">New products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Product management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produktmanagement</subfield><subfield code="0">(DE-588)4125960-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Neues Produkt</subfield><subfield code="0">(DE-588)4171552-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produktinnovation</subfield><subfield code="0">(DE-588)4047346-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produktplanung</subfield><subfield code="0">(DE-588)4135135-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Produktinnovation</subfield><subfield code="0">(DE-588)4047346-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Produktmanagement</subfield><subfield code="0">(DE-588)4125960-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Produktplanung</subfield><subfield code="0">(DE-588)4135135-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Neues Produkt</subfield><subfield code="0">(DE-588)4171552-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015189728</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV021974581 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:09:37Z |
| indexdate | 2024-07-09T20:48:35Z |
| institution | BVB |
| isbn | 0471046345 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015189728 |
| oclc_num | 6144378 |
| open_access_boolean | |
| owner | DE-706 DE-188 |
| owner_facet | DE-706 DE-188 |
| physical | XII, 253 S. |
| publishDate | 1980 |
| publishDateSearch | 1980 |
| publishDateSort | 1980 |
| publisher | Wiley |
| record_format | marc |
| series2 | Ronald series on marketing management |
| spelling | Cafarelli, Eugene J. Verfasser aut Developing new products and repositioning mature brands a risk-reduction system that produces investment alternatives 1. printing New York [u.a.] Wiley 1980 XII, 253 S. txt rdacontent n rdamedia nc rdacarrier Ronald series on marketing management New products Product management Produktmanagement (DE-588)4125960-9 gnd rswk-swf Neues Produkt (DE-588)4171552-4 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Produktplanung (DE-588)4135135-6 gnd rswk-swf Produktinnovation (DE-588)4047346-6 s DE-604 Produktmanagement (DE-588)4125960-9 s Produktplanung (DE-588)4135135-6 s Neues Produkt (DE-588)4171552-4 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cafarelli, Eugene J. Developing new products and repositioning mature brands a risk-reduction system that produces investment alternatives New products Product management Produktmanagement (DE-588)4125960-9 gnd Neues Produkt (DE-588)4171552-4 gnd Produktinnovation (DE-588)4047346-6 gnd Produktplanung (DE-588)4135135-6 gnd |
| subject_GND | (DE-588)4125960-9 (DE-588)4171552-4 (DE-588)4047346-6 (DE-588)4135135-6 |
| title | Developing new products and repositioning mature brands a risk-reduction system that produces investment alternatives |
| title_auth | Developing new products and repositioning mature brands a risk-reduction system that produces investment alternatives |
| title_exact_search | Developing new products and repositioning mature brands a risk-reduction system that produces investment alternatives |
| title_exact_search_txtP | Developing new products and repositioning mature brands a risk-reduction system that produces investment alternatives |
| title_full | Developing new products and repositioning mature brands a risk-reduction system that produces investment alternatives |
| title_fullStr | Developing new products and repositioning mature brands a risk-reduction system that produces investment alternatives |
| title_full_unstemmed | Developing new products and repositioning mature brands a risk-reduction system that produces investment alternatives |
| title_short | Developing new products and repositioning mature brands |
| title_sort | developing new products and repositioning mature brands a risk reduction system that produces investment alternatives |
| title_sub | a risk-reduction system that produces investment alternatives |
| topic | New products Product management Produktmanagement (DE-588)4125960-9 gnd Neues Produkt (DE-588)4171552-4 gnd Produktinnovation (DE-588)4047346-6 gnd Produktplanung (DE-588)4135135-6 gnd |
| topic_facet | New products Product management Produktmanagement Neues Produkt Produktinnovation Produktplanung |
| work_keys_str_mv | AT cafarellieugenej developingnewproductsandrepositioningmaturebrandsariskreductionsystemthatproducesinvestmentalternatives |