Developing new products and repositioning mature brands: a risk-reduction system that produces investment alternatives
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Wiley
1980
|
| Ausgabe: | 1. printing |
| Schriftenreihe: | Ronald series on marketing management
|
| Schlagworte: | |
| Beschreibung: | XII, 253 S. |
| ISBN: | 0471046345 |
Internformat
MARC
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Datensatz im Suchindex
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| bvnumber | BV021974581 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.15 |
| callnumber-search | HF5415.15 |
| callnumber-sort | HF 45415.15 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)6144378 (DE-599)BVBBV021974581 |
| dewey-full | 658.5/75 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5/75 |
| dewey-search | 658.5/75 |
| dewey-sort | 3658.5 275 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. printing |
| format | Book |
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| id | DE-604.BV021974581 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:09:37Z |
| indexdate | 2024-07-09T20:48:35Z |
| institution | BVB |
| isbn | 0471046345 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015189728 |
| oclc_num | 6144378 |
| open_access_boolean | |
| owner | DE-706 DE-188 |
| owner_facet | DE-706 DE-188 |
| physical | XII, 253 S. |
| publishDate | 1980 |
| publishDateSearch | 1980 |
| publishDateSort | 1980 |
| publisher | Wiley |
| record_format | marc |
| series2 | Ronald series on marketing management |
| spelling | Cafarelli, Eugene J. Verfasser aut Developing new products and repositioning mature brands a risk-reduction system that produces investment alternatives 1. printing New York [u.a.] Wiley 1980 XII, 253 S. txt rdacontent n rdamedia nc rdacarrier Ronald series on marketing management New products Product management Produktmanagement (DE-588)4125960-9 gnd rswk-swf Neues Produkt (DE-588)4171552-4 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Produktplanung (DE-588)4135135-6 gnd rswk-swf Produktinnovation (DE-588)4047346-6 s DE-604 Produktmanagement (DE-588)4125960-9 s Produktplanung (DE-588)4135135-6 s Neues Produkt (DE-588)4171552-4 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cafarelli, Eugene J. Developing new products and repositioning mature brands a risk-reduction system that produces investment alternatives New products Product management Produktmanagement (DE-588)4125960-9 gnd Neues Produkt (DE-588)4171552-4 gnd Produktinnovation (DE-588)4047346-6 gnd Produktplanung (DE-588)4135135-6 gnd |
| subject_GND | (DE-588)4125960-9 (DE-588)4171552-4 (DE-588)4047346-6 (DE-588)4135135-6 |
| title | Developing new products and repositioning mature brands a risk-reduction system that produces investment alternatives |
| title_auth | Developing new products and repositioning mature brands a risk-reduction system that produces investment alternatives |
| title_exact_search | Developing new products and repositioning mature brands a risk-reduction system that produces investment alternatives |
| title_exact_search_txtP | Developing new products and repositioning mature brands a risk-reduction system that produces investment alternatives |
| title_full | Developing new products and repositioning mature brands a risk-reduction system that produces investment alternatives |
| title_fullStr | Developing new products and repositioning mature brands a risk-reduction system that produces investment alternatives |
| title_full_unstemmed | Developing new products and repositioning mature brands a risk-reduction system that produces investment alternatives |
| title_short | Developing new products and repositioning mature brands |
| title_sort | developing new products and repositioning mature brands a risk reduction system that produces investment alternatives |
| title_sub | a risk-reduction system that produces investment alternatives |
| topic | New products Product management Produktmanagement (DE-588)4125960-9 gnd Neues Produkt (DE-588)4171552-4 gnd Produktinnovation (DE-588)4047346-6 gnd Produktplanung (DE-588)4135135-6 gnd |
| topic_facet | New products Product management Produktmanagement Neues Produkt Produktinnovation Produktplanung |
| work_keys_str_mv | AT cafarellieugenej developingnewproductsandrepositioningmaturebrandsariskreductionsystemthatproducesinvestmentalternatives |