APA (7th ed.) Citation

Cafarelli, E. J. (1980). Developing new products and repositioning mature brands: A risk-reduction system that produces investment alternatives (1. printing.). Wiley.

Chicago Style (17th ed.) Citation

Cafarelli, Eugene J. Developing New Products and Repositioning Mature Brands: A Risk-reduction System That Produces Investment Alternatives. 1. printing. New York [u.a.]: Wiley, 1980.

MLA (9th ed.) Citation

Cafarelli, Eugene J. Developing New Products and Repositioning Mature Brands: A Risk-reduction System That Produces Investment Alternatives. 1. printing. Wiley, 1980.