Cafarelli, E. J. (1980). Developing new products and repositioning mature brands: A risk-reduction system that produces investment alternatives (1. printing.). Wiley.
Chicago-Zitierstil (17. Ausg.)Cafarelli, Eugene J. Developing New Products and Repositioning Mature Brands: A Risk-reduction System That Produces Investment Alternatives. 1. printing. New York [u.a.]: Wiley, 1980.
MLA-Zitierstil (9. Ausg.)Cafarelli, Eugene J. Developing New Products and Repositioning Mature Brands: A Risk-reduction System That Produces Investment Alternatives. 1. printing. Wiley, 1980.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.