APA-Zitierstil (7. Ausg.)

Zeithaml, V. A., & Bitner, M. J. (2003). Services marketing: Integrating customer focus across the firm (3. ed.). McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Zeithaml, Valarie A., und Mary J. Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 3. ed. Boston [u.a.]: McGraw-Hill, 2003.

MLA-Zitierstil (9. Ausg.)

Zeithaml, Valarie A., und Mary J. Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 3. ed. McGraw-Hill, 2003.