Services marketing: integrating customer focus across the firm
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
McGraw-Hill
2003
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Beschreibung: | Literaturverz. S. 658 - 660 |
| Beschreibung: | XX, 668 S. Ill., graph. Darst. |
| ISBN: | 0072471425 0071199144 |
Internformat
MARC
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| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Service industries |x Marketing | |
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Datensatz im Suchindex
| _version_ | 1804135940838391809 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Zeithaml, Valarie A. Bitner, Mary J. |
| author_GND | (DE-588)113065035 |
| author_facet | Zeithaml, Valarie A. Bitner, Mary J. |
| author_role | aut aut |
| author_sort | Zeithaml, Valarie A. |
| author_variant | v a z va vaz m j b mj mjb |
| building | Verbundindex |
| bvnumber | BV021970413 |
| ctrlnum | (OCoLC)49320577 (DE-599)BVBBV021970413 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV021970413 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:09:17Z |
| indexdate | 2024-07-09T20:48:30Z |
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| isbn | 0072471425 0071199144 |
| language | English |
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| spelling | Zeithaml, Valarie A. Verfasser (DE-588)113065035 aut Services marketing integrating customer focus across the firm 3. ed. Boston [u.a.] McGraw-Hill 2003 XX, 668 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 658 - 660 Customer services Marketing Service industries Marketing Qualitätsmanagement (DE-588)4219057-5 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Europa (DE-588)4015701-5 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content 2\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Europa (DE-588)4015701-5 g Dienstleistungsbetrieb (DE-588)4012181-1 s Wettbewerbsstrategie (DE-588)4200234-5 s Kundenmanagement (DE-588)4236865-0 s 3\p DE-604 Dienstleistung (DE-588)4012178-1 s Qualitätsmanagement (DE-588)4219057-5 s Marketing (DE-588)4037589-4 s Kundenorientierung (DE-588)4316837-1 s 4\p DE-604 5\p DE-604 6\p DE-604 Bitner, Mary J. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Zeithaml, Valarie A. Bitner, Mary J. Services marketing integrating customer focus across the firm Customer services Marketing Service industries Marketing Qualitätsmanagement (DE-588)4219057-5 gnd Kundenorientierung (DE-588)4316837-1 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Marketing (DE-588)4037589-4 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Kundenmanagement (DE-588)4236865-0 gnd Dienstleistung (DE-588)4012178-1 gnd |
| subject_GND | (DE-588)4219057-5 (DE-588)4316837-1 (DE-588)4012181-1 (DE-588)4037589-4 (DE-588)4200234-5 (DE-588)4236865-0 (DE-588)4012178-1 (DE-588)4015701-5 (DE-588)4123623-3 (DE-588)4522595-3 |
| title | Services marketing integrating customer focus across the firm |
| title_auth | Services marketing integrating customer focus across the firm |
| title_exact_search | Services marketing integrating customer focus across the firm |
| title_exact_search_txtP | Services marketing integrating customer focus across the firm |
| title_full | Services marketing integrating customer focus across the firm |
| title_fullStr | Services marketing integrating customer focus across the firm |
| title_full_unstemmed | Services marketing integrating customer focus across the firm |
| title_short | Services marketing |
| title_sort | services marketing integrating customer focus across the firm |
| title_sub | integrating customer focus across the firm |
| topic | Customer services Marketing Service industries Marketing Qualitätsmanagement (DE-588)4219057-5 gnd Kundenorientierung (DE-588)4316837-1 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Marketing (DE-588)4037589-4 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Kundenmanagement (DE-588)4236865-0 gnd Dienstleistung (DE-588)4012178-1 gnd |
| topic_facet | Customer services Marketing Service industries Marketing Qualitätsmanagement Kundenorientierung Dienstleistungsbetrieb Wettbewerbsstrategie Kundenmanagement Dienstleistung Europa Lehrbuch Fallstudiensammlung |
| work_keys_str_mv | AT zeithamlvalariea servicesmarketingintegratingcustomerfocusacrossthefirm AT bitnermaryj servicesmarketingintegratingcustomerfocusacrossthefirm |