Marketing research and information systems: text and cases
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
McGraw-Hill
1969
|
| Schlagworte: | |
| Beschreibung: | XII, 788 S. |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV021970082 | ||
| 003 | DE-604 | ||
| 005 | 20170327 | ||
| 007 | t | ||
| 008 | 030729s1969 |||| 00||| eng d | ||
| 035 | |a (OCoLC)299760212 | ||
| 035 | |a (DE-599)BVBBV021970082 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-706 | ||
| 050 | 0 | |a HF5415 .13 B992m | |
| 100 | 1 | |a Buzzell, Robert Dow |d 1933- |e Verfasser |0 (DE-588)170036006 |4 aut | |
| 245 | 1 | 0 | |a Marketing research and information systems |b text and cases |
| 264 | 1 | |a New York [u.a.] |b McGraw-Hill |c 1969 | |
| 300 | |a XII, 788 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Gestion | |
| 650 | 4 | |a Marketing - Gestion | |
| 650 | 4 | |a Marketing - Recherche | |
| 650 | 7 | |a Marketing - Recherche |2 ram | |
| 650 | 7 | |a Systèmes d'information de gestion |2 ram | |
| 650 | 0 | 7 | |a Marketinginformationssystem |0 (DE-588)4140243-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 655 | 4 | |a Bibliographie | |
| 689 | 0 | 0 | |a Marketinginformationssystem |0 (DE-588)4140243-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingforschung |0 (DE-588)4200055-5 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Cox, Donald F. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015185231 | ||
Datensatz im Suchindex
| _version_ | 1804135940403232768 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Buzzell, Robert Dow 1933- Cox, Donald F. |
| author_GND | (DE-588)170036006 |
| author_facet | Buzzell, Robert Dow 1933- Cox, Donald F. |
| author_role | aut aut |
| author_sort | Buzzell, Robert Dow 1933- |
| author_variant | r d b rd rdb d f c df dfc |
| building | Verbundindex |
| bvnumber | BV021970082 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 .13 B992m |
| callnumber-search | HF5415 .13 B992m |
| callnumber-sort | HF 45415 213 B992 M |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)299760212 (DE-599)BVBBV021970082 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01307nam a2200409zc 4500</leader><controlfield tag="001">BV021970082</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170327 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">030729s1969 |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)299760212</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021970082</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415 .13 B992m</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Buzzell, Robert Dow</subfield><subfield code="d">1933-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170036006</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing research and information systems</subfield><subfield code="b">text and cases</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York [u.a.]</subfield><subfield code="b">McGraw-Hill</subfield><subfield code="c">1969</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XII, 788 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Gestion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - Gestion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - Recherche</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing - Recherche</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Systèmes d'information de gestion</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketinginformationssystem</subfield><subfield code="0">(DE-588)4140243-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Bibliographie</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketinginformationssystem</subfield><subfield code="0">(DE-588)4140243-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Cox, Donald F.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015185231</subfield></datafield></record></collection> |
| genre | Bibliographie |
| genre_facet | Bibliographie |
| id | DE-604.BV021970082 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:09:15Z |
| indexdate | 2024-07-09T20:48:29Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015185231 |
| oclc_num | 299760212 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | XII, 788 S. |
| publishDate | 1969 |
| publishDateSearch | 1969 |
| publishDateSort | 1969 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Buzzell, Robert Dow 1933- Verfasser (DE-588)170036006 aut Marketing research and information systems text and cases New York [u.a.] McGraw-Hill 1969 XII, 788 S. txt rdacontent n rdamedia nc rdacarrier Gestion Marketing - Gestion Marketing - Recherche Marketing - Recherche ram Systèmes d'information de gestion ram Marketinginformationssystem (DE-588)4140243-1 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Bibliographie Marketinginformationssystem (DE-588)4140243-1 s DE-604 Marketingforschung (DE-588)4200055-5 s Cox, Donald F. Verfasser aut |
| spellingShingle | Buzzell, Robert Dow 1933- Cox, Donald F. Marketing research and information systems text and cases Gestion Marketing - Gestion Marketing - Recherche Marketing - Recherche ram Systèmes d'information de gestion ram Marketinginformationssystem (DE-588)4140243-1 gnd Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4140243-1 (DE-588)4200055-5 |
| title | Marketing research and information systems text and cases |
| title_auth | Marketing research and information systems text and cases |
| title_exact_search | Marketing research and information systems text and cases |
| title_exact_search_txtP | Marketing research and information systems text and cases |
| title_full | Marketing research and information systems text and cases |
| title_fullStr | Marketing research and information systems text and cases |
| title_full_unstemmed | Marketing research and information systems text and cases |
| title_short | Marketing research and information systems |
| title_sort | marketing research and information systems text and cases |
| title_sub | text and cases |
| topic | Gestion Marketing - Gestion Marketing - Recherche Marketing - Recherche ram Systèmes d'information de gestion ram Marketinginformationssystem (DE-588)4140243-1 gnd Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Gestion Marketing - Gestion Marketing - Recherche Systèmes d'information de gestion Marketinginformationssystem Marketingforschung Bibliographie |
| work_keys_str_mv | AT buzzellrobertdow marketingresearchandinformationsystemstextandcases AT coxdonaldf marketingresearchandinformationsystemstextandcases |