The event sponsorship:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2003
|
| Schriftenreihe: | The Wiley event management series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXII, 298 S. Ill. |
| ISBN: | 0471126012 |
Internformat
MARC
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| 650 | 7 | |a Sponsoring |2 gtt | |
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| 650 | 4 | |a Special events | |
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Datensatz im Suchindex
| _version_ | 1804135938732851200 |
|---|---|
| adam_text | Contents
Foreword vii
Preface ix
The History of Sponsorship xix
Chapter 1 Outstanding Events Sell Sponsorship l
Chapter 2 The Sponsorship Marketing Plan 21
Chapter 3 Research: The Sponsor s Perspective 39
Chapter 4 The Effective Sponsorship Proposal 53
Chapter 5 Benefits: The Formula for Sponsorship Success and Growth 73
Chapter 6 Creating the Proper Image in the Eyes of Your Sponsors 89
Chapter 7 The Creative Approach to Sponsorship 103
Chapter 8 The Keys to Successful Sponsorship Sales 117
Chapter 9 The Legal Issues in Event Sponsorship 131
Chapter 10 The Staff—Sponsor Client Relationship 151
Chapter 11 The Law of Return: How to Keep Sponsors Coming Back 165
Chapter 12 The Sponsorship Evaluation Process 179
Chapter 13 The Globalization of Event Sponsorship 207
Chapter 14 The Importance of Networking 219
Chapter 15 The Future of Global Event Sponsorship 233
Appendix 1 Resources—Sponsorship Books for Event Managers 249
Appendix 2 Periodicals for Event Managers 253
Appendix 3 Organizations and Resources for Event Managers 255
Appendix 4 Directories for Event Managers 261
Appendix 5 Web Sites for Event Managers 263
Appendix 6 Video Resources for Sponsorship 265
Appendix 7 Sample Sponsorship Proposal 267
Contents
Appendix 8 Sample Letter of Agreement, Creative Strategies
Group, Denver 271
Appendix 9 Sample Contract, Portland Rose Festival 275
Appendix 10 Sample Benefit Report, Three Rivers
Festival, Pittsburgh 283
Index 291
|
| adam_txt |
Contents
Foreword vii
Preface ix
The History of Sponsorship xix
Chapter 1 Outstanding Events Sell Sponsorship l
Chapter 2 The Sponsorship Marketing Plan 21
Chapter 3 Research: The Sponsor's Perspective 39
Chapter 4 The Effective Sponsorship Proposal 53
Chapter 5 Benefits: The Formula for Sponsorship Success and Growth 73
Chapter 6 Creating the Proper Image in the Eyes of Your Sponsors 89
Chapter 7 The Creative Approach to Sponsorship 103
Chapter 8 The Keys to Successful Sponsorship Sales 117
Chapter 9 The Legal Issues in Event Sponsorship 131
Chapter 10 The Staff—Sponsor Client Relationship 151
Chapter 11 The Law of Return: How to Keep Sponsors Coming Back 165
Chapter 12 The Sponsorship Evaluation Process 179
Chapter 13 The Globalization of Event Sponsorship 207
Chapter 14 The Importance of Networking 219
Chapter 15 The Future of Global Event Sponsorship 233
Appendix 1 Resources—Sponsorship Books for Event Managers 249
Appendix 2 Periodicals for Event Managers 253
Appendix 3 Organizations and Resources for Event Managers 255
Appendix 4 Directories for Event Managers 261
Appendix 5 Web Sites for Event Managers 263
Appendix 6 Video Resources for Sponsorship 265
Appendix 7 Sample Sponsorship Proposal 267
Contents
Appendix 8 Sample Letter of Agreement, Creative Strategies
Group, Denver 271
Appendix 9 Sample Contract, Portland Rose Festival 275
Appendix 10 Sample Benefit Report, Three Rivers
Festival, Pittsburgh 283
Index 291 |
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| illustrated | Illustrated |
| index_date | 2024-07-02T16:09:07Z |
| indexdate | 2024-07-09T20:48:28Z |
| institution | BVB |
| isbn | 0471126012 |
| language | English |
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| spelling | Skinner, Bruce E. Verfasser aut The event sponsorship Bruce E. Skinner ; Vladimir Rukavina Hoboken, NJ Wiley 2003 XXII, 298 S. Ill. txt rdacontent n rdamedia nc rdacarrier The Wiley event management series Bedrijfsleven gtt Sponsoring gtt Sport gtt Corporate sponsorship Special events Sponsoring (DE-588)4207431-9 gnd rswk-swf Event-Marketing (DE-588)4335461-0 gnd rswk-swf Sponsoring (DE-588)4207431-9 s DE-604 Event-Marketing (DE-588)4335461-0 s Rukavina, Vladimir Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015183860&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Skinner, Bruce E. Rukavina, Vladimir The event sponsorship Bedrijfsleven gtt Sponsoring gtt Sport gtt Corporate sponsorship Special events Sponsoring (DE-588)4207431-9 gnd Event-Marketing (DE-588)4335461-0 gnd |
| subject_GND | (DE-588)4207431-9 (DE-588)4335461-0 |
| title | The event sponsorship |
| title_auth | The event sponsorship |
| title_exact_search | The event sponsorship |
| title_exact_search_txtP | The event sponsorship |
| title_full | The event sponsorship Bruce E. Skinner ; Vladimir Rukavina |
| title_fullStr | The event sponsorship Bruce E. Skinner ; Vladimir Rukavina |
| title_full_unstemmed | The event sponsorship Bruce E. Skinner ; Vladimir Rukavina |
| title_short | The event sponsorship |
| title_sort | the event sponsorship |
| topic | Bedrijfsleven gtt Sponsoring gtt Sport gtt Corporate sponsorship Special events Sponsoring (DE-588)4207431-9 gnd Event-Marketing (DE-588)4335461-0 gnd |
| topic_facet | Bedrijfsleven Sponsoring Sport Corporate sponsorship Special events Event-Marketing |
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