International marketing: strategy planning, market entry & implementation
"International Marketing is invaluable reading for busy marketers wanting to maximize their impact, abroad, and is especially relevant for undergraduates studying the subject for the first time and for students of the Chartered Institute of Marketing."--BOOK JACKET.
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2002
|
| Ausgabe: | 3. ed., 1. publ. |
| Schlagworte: | |
| Zusammenfassung: | "International Marketing is invaluable reading for busy marketers wanting to maximize their impact, abroad, and is especially relevant for undergraduates studying the subject for the first time and for students of the Chartered Institute of Marketing."--BOOK JACKET. |
| Beschreibung: | Literaturverz. S. [352] - 354 |
| Beschreibung: | V, 362 S. graph. Darst. |
| ISBN: | 0749438088 |
Internformat
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| 264 | 1 | |a London [u.a.] |b Kogan Page |c 2002 | |
| 300 | |a V, 362 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 500 | |a Literaturverz. S. [352] - 354 | ||
| 520 | 1 | |a "International Marketing is invaluable reading for busy marketers wanting to maximize their impact, abroad, and is especially relevant for undergraduates studying the subject for the first time and for students of the Chartered Institute of Marketing."--BOOK JACKET. | |
| 650 | 4 | |a Export marketing | |
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Datensatz im Suchindex
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| author | Bennett, Roger Blythe, Jim |
| author_facet | Bennett, Roger Blythe, Jim |
| author_role | aut aut |
| author_sort | Bennett, Roger |
| author_variant | r b rb j b jb |
| building | Verbundindex |
| bvnumber | BV021968709 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416 |
| callnumber-search | HF1416 |
| callnumber-sort | HF 41416 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)50590607 (DE-599)BVBBV021968709 |
| dewey-full | 658.8/48 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/48 |
| dewey-search | 658.8/48 |
| dewey-sort | 3658.8 248 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 3. ed., 1. publ. |
| format | Book |
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| id | DE-604.BV021968709 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:09:07Z |
| indexdate | 2024-07-09T20:48:28Z |
| institution | BVB |
| isbn | 0749438088 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015183859 |
| oclc_num | 50590607 |
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| owner | DE-706 |
| owner_facet | DE-706 |
| physical | V, 362 S. graph. Darst. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Bennett, Roger Verfasser aut International marketing strategy planning, market entry & implementation 3. ed., 1. publ. London [u.a.] Kogan Page 2002 V, 362 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. [352] - 354 "International Marketing is invaluable reading for busy marketers wanting to maximize their impact, abroad, and is especially relevant for undergraduates studying the subject for the first time and for students of the Chartered Institute of Marketing."--BOOK JACKET. Export marketing Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s DE-604 Blythe, Jim Verfasser aut |
| spellingShingle | Bennett, Roger Blythe, Jim International marketing strategy planning, market entry & implementation Export marketing Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4125431-4 |
| title | International marketing strategy planning, market entry & implementation |
| title_auth | International marketing strategy planning, market entry & implementation |
| title_exact_search | International marketing strategy planning, market entry & implementation |
| title_exact_search_txtP | International marketing strategy planning, market entry & implementation |
| title_full | International marketing strategy planning, market entry & implementation |
| title_fullStr | International marketing strategy planning, market entry & implementation |
| title_full_unstemmed | International marketing strategy planning, market entry & implementation |
| title_short | International marketing |
| title_sort | international marketing strategy planning market entry implementation |
| title_sub | strategy planning, market entry & implementation |
| topic | Export marketing Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Export marketing Internationales Marketing |
| work_keys_str_mv | AT bennettroger internationalmarketingstrategyplanningmarketentryimplementation AT blythejim internationalmarketingstrategyplanningmarketentryimplementation |