Verfügbarkeit: E-loyalty :: THWS Bibkatalog

E-loyalty: how to keep customers coming back to your website

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Bibliographische Detailangaben
1. Verfasser:	Smith, Ellen Reid (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York HarperBusiness 2000
Ausgabe:	1. ed.
Schlagworte:	Commerce électronique Consommateurs - Fidélité Customer loyalty Electronic commerce Kundenbindung Website Web-Seite Kundentreue Unternehmen Loyalität
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	XVI, 287 S.
ISBN:	0066620708

Internformat

MARC


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Datensatz im Suchindex

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adam_text	Contents Preface ix Acknowledgments xv Part 1: e Loyalty: What It Is and Isn t Where e Loyalty Marketing Got Ifs Start 3 Call It What You Like, but It s All About Loyalty 5 Implementing e Loyally Applications Does Not Constitute e Loyalty 10 The Youthfulness of e Marketing Terms Inspires and Misleads 12 Why e Loyalty Is the Rage 15 The Really Scary Part 1 8 ¦¦ What Generates e Loyalty? 19 Part 2: Humanizing Digital Loyalty in an e Crazed World Buying into the Loyalty Mantra 31 The Seven Steps to Designing an e Loyalfy Strategy 34 1: Clearly Establish Your Goals and Objectives 34 2: Identify the Customers You Want to Be Loyal 411 3: Develop Your Website Around an Intelligent Dialogue 66 4: Design Your Website for Your Most Valuable Customers, Not Your Average Customers 90 5: Formalize an e Loyalty Program for Your Most Valuable Customers 1 10 6: Persuade Your Customers to Want a Relationship 148 { 7: Constantly Improve e Loyalty by Listening and Measuring 156 Part 3: Making e Loyalty a Reality for Your Website Developing an Implementation Plan for e Loyalty 177 1: Develop and Test e Loyalfy Concepts to Finalize Your e Loyalty Strategy 1 80 2: Develop an Initial Business Case to Test the Details of Your Program Concept 182 viii ¦ Contents 3: Create a Customer Contact Plan 1 83 4: Develop a Partner Strategy 1 85 5: Determine Resources Required, Best Sources and Associated Costs 194 6: Finalize the Program Forecasts and Budget 196 7: Adopt an Extended ROI to Justify and Defend Your Budget 197 8: Develop a Plan for Measuring Success 206 9: Develop a Viable Timeline with Implementation Leaders 209 The Four Biggest Challenges in Implementing an e Loyalty Program 21 1 1: Integrating e Loyalty and Adopting It as a Business Goal 212 2: Gaining Consensus and Garnering Support 214 3: Maintaining a Customer Lifetime Value Focus 21 8 4: Appropriating the Funding and Resources Required 221 Part 4: Critical Website Design Factors and Some Great Examples The Basics of Website Usability 227 The Ten Most Important Web Design Concepts to Master for e Loyalty 232 1: Make Your First Impression Count 234 2: Make It Simple to Solve Problems 240 3: Design for Your Best Customers 244 4: Create Value and Engender Trust 248 J 5: Include Features That Start and Continue the Dialogue 251 6: Seize Every Opportunity to Build Community 254 7: Deliver All Parts of the Sales Cycle or Subject Covered 257 8: Provide the Best Service You Can Afford 260 9: Make It Easy to Recommend Your Site 264 10: Create an Opportunity Cost for Defection 267 Part 5: Final Thoughts The e Loyalty Process Shouldn t Be Overwhelming 273 Resources to Get You Started 275 The e Loyalty Website as a Resource 277 I The Future of e Loyalty 278 Index 281
adam_txt	Contents Preface ix Acknowledgments xv Part 1: e Loyalty: What It Is and Isn't Where e Loyalty Marketing Got Ifs Start 3 Call It What You Like, but It's All About Loyalty 5 Implementing e Loyally Applications Does Not Constitute e Loyalty 10 The Youthfulness of e Marketing Terms Inspires and Misleads 12 Why e Loyalty Is the Rage 15 The Really Scary Part 1 8 ¦¦ What Generates e Loyalty? 19 \ Part 2: Humanizing Digital Loyalty in an e Crazed World Buying into the Loyalty Mantra 31 The Seven Steps to Designing an e Loyalfy Strategy 34 1: Clearly Establish Your Goals and Objectives 34 2: Identify the Customers You Want to Be Loyal 411 3: Develop Your Website Around an Intelligent Dialogue 66 4: Design Your Website for Your Most Valuable Customers, Not Your Average Customers 90 5: Formalize an e Loyalty Program for Your Most Valuable Customers 1 10 6: Persuade Your Customers to Want a Relationship 148 { 7: Constantly Improve e Loyalty by Listening and Measuring 156 Part 3: Making e Loyalty a Reality for Your Website Developing an Implementation Plan for e Loyalty 177 1: Develop and Test e Loyalfy Concepts to Finalize Your e Loyalty Strategy 1 80 2: Develop an Initial Business Case to Test the Details of Your Program Concept 182 viii ¦ Contents 3: Create a Customer Contact Plan 1 83 4: Develop a Partner Strategy 1 85 5: Determine Resources Required, Best Sources and Associated Costs 194 6: Finalize the Program Forecasts and Budget 196 7: Adopt an Extended ROI to Justify and Defend Your Budget 197 8: Develop a Plan for Measuring Success 206 9: Develop a Viable Timeline with Implementation Leaders 209 The Four Biggest Challenges in Implementing an e Loyalty Program 21 1 1: Integrating e Loyalty and Adopting It as a Business Goal 212 2: Gaining Consensus and Garnering Support 214 3: Maintaining a Customer Lifetime Value Focus 21 8 4: Appropriating the Funding and Resources Required 221 Part 4: Critical Website Design Factors and Some Great Examples The Basics of Website Usability 227 The Ten Most Important Web Design Concepts to Master for e Loyalty 232 1: Make Your First Impression Count 234 2: Make It Simple to Solve Problems 240 3: Design for Your Best Customers 244 4: Create Value and Engender Trust 248 J 5: Include Features That Start and Continue the Dialogue 251 6: Seize Every Opportunity to Build Community 254 7: Deliver All Parts of the Sales Cycle or Subject Covered 257 8: Provide the Best Service You Can Afford 260 9: Make It Easy to Recommend Your Site 264 10: Create an Opportunity Cost for Defection 267 Part 5: Final Thoughts The e Loyalty Process Shouldn't Be Overwhelming 273 Resources to Get You Started 275 The e Loyalty Website as a Resource 277 I The Future of e Loyalty 278 Index 281
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discipline	Wirtschaftswissenschaften
discipline_str_mv	Wirtschaftswissenschaften
edition	1. ed.
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spelling	Smith, Ellen Reid Verfasser aut E-loyalty how to keep customers coming back to your website 1. ed. New York HarperBusiness 2000 XVI, 287 S. txt rdacontent n rdamedia nc rdacarrier Commerce électronique Consommateurs - Fidélité Customer loyalty Electronic commerce Kundenbindung (DE-588)4384508-3 gnd rswk-swf Website (DE-588)4596172-4 gnd rswk-swf Web-Seite (DE-588)4356308-9 gnd rswk-swf Kundentreue (DE-588)4393499-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Loyalität (DE-588)4168194-0 gnd rswk-swf Loyalität (DE-588)4168194-0 s DE-604 Web-Seite (DE-588)4356308-9 s Kundenbindung (DE-588)4384508-3 s Unternehmen (DE-588)4061963-1 s Website (DE-588)4596172-4 s Kundentreue (DE-588)4393499-7 s 1\p DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015177512&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Smith, Ellen Reid E-loyalty how to keep customers coming back to your website Commerce électronique Consommateurs - Fidélité Customer loyalty Electronic commerce Kundenbindung (DE-588)4384508-3 gnd Website (DE-588)4596172-4 gnd Web-Seite (DE-588)4356308-9 gnd Kundentreue (DE-588)4393499-7 gnd Unternehmen (DE-588)4061963-1 gnd Loyalität (DE-588)4168194-0 gnd
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title	E-loyalty how to keep customers coming back to your website
title_auth	E-loyalty how to keep customers coming back to your website
title_exact_search	E-loyalty how to keep customers coming back to your website
title_exact_search_txtP	E-loyalty how to keep customers coming back to your website
title_full	E-loyalty how to keep customers coming back to your website
title_fullStr	E-loyalty how to keep customers coming back to your website
title_full_unstemmed	E-loyalty how to keep customers coming back to your website
title_short	E-loyalty
title_sort	e loyalty how to keep customers coming back to your website
title_sub	how to keep customers coming back to your website
topic	Commerce électronique Consommateurs - Fidélité Customer loyalty Electronic commerce Kundenbindung (DE-588)4384508-3 gnd Website (DE-588)4596172-4 gnd Web-Seite (DE-588)4356308-9 gnd Kundentreue (DE-588)4393499-7 gnd Unternehmen (DE-588)4061963-1 gnd Loyalität (DE-588)4168194-0 gnd
topic_facet	Commerce électronique Consommateurs - Fidélité Customer loyalty Electronic commerce Kundenbindung Website Web-Seite Kundentreue Unternehmen Loyalität
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