Marketing management: analysis, planning, implementation, and control
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Prentice Hall Internat.
1997
|
| Ausgabe: | 9. ed. |
| Schriftenreihe: | The Prentice Hall International series in marketing
|
| Schlagworte: | |
| Beschreibung: | XL, 789, [49] S. Ill., graph. Darst., Kt. |
| ISBN: | 0132613638 |
Internformat
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Datensatz im Suchindex
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| author | Kotler, Philip 1931- |
| author_GND | (DE-588)121409600 |
| author_facet | Kotler, Philip 1931- |
| author_role | aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk |
| building | Verbundindex |
| bvnumber | BV021962064 |
| callnumber-first | H - Social Science |
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| callnumber-raw | HF5415 .1 K87ma 1997 |
| callnumber-search | HF5415 .1 K87ma 1997 |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 9. ed. |
| format | Book |
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| genre_facet | Einführung Lehrbuch Konferenzschrift |
| id | DE-604.BV021962064 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:08:30Z |
| indexdate | 2024-07-09T20:48:20Z |
| institution | BVB |
| isbn | 0132613638 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015177214 |
| oclc_num | 38223180 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | XL, 789, [49] S. Ill., graph. Darst., Kt. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Prentice Hall Internat. |
| record_format | marc |
| series2 | The Prentice Hall International series in marketing |
| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Marketing management analysis, planning, implementation, and control 9. ed. Upper Saddle River, NJ Prentice Hall Internat. 1997 XL, 789, [49] S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier The Prentice Hall International series in marketing Marketing - Gestion Marketing - Gestion - Cas, Études de Marketing - Manuels d'enseignement supérieur ram Marketing gtt Strategisch management gtt Marketing Marketing Management Marketing-Mix (DE-588)4168908-2 gnd rswk-swf CD-ROM (DE-588)4139307-7 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content 3\p (DE-588)1071861417 Konferenzschrift gnd-content Marketing (DE-588)4037589-4 s Management (DE-588)4037278-9 s 4\p DE-604 Marketingmanagement (DE-588)4168907-0 s 5\p DE-604 CD-ROM (DE-588)4139307-7 s 6\p DE-604 Marktanalyse (DE-588)4037624-2 s 7\p DE-604 Marketing-Mix (DE-588)4168908-2 s 8\p DE-604 Marktforschung (DE-588)4037630-8 s 9\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 7\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 8\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 9\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kotler, Philip 1931- Marketing management analysis, planning, implementation, and control Marketing - Gestion Marketing - Gestion - Cas, Études de Marketing - Manuels d'enseignement supérieur ram Marketing gtt Strategisch management gtt Marketing Marketing Management Marketing-Mix (DE-588)4168908-2 gnd CD-ROM (DE-588)4139307-7 gnd Marktforschung (DE-588)4037630-8 gnd Marktanalyse (DE-588)4037624-2 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4168908-2 (DE-588)4139307-7 (DE-588)4037630-8 (DE-588)4037624-2 (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4037278-9 (DE-588)4151278-9 (DE-588)4123623-3 (DE-588)1071861417 |
| title | Marketing management analysis, planning, implementation, and control |
| title_auth | Marketing management analysis, planning, implementation, and control |
| title_exact_search | Marketing management analysis, planning, implementation, and control |
| title_exact_search_txtP | Marketing management analysis, planning, implementation, and control |
| title_full | Marketing management analysis, planning, implementation, and control |
| title_fullStr | Marketing management analysis, planning, implementation, and control |
| title_full_unstemmed | Marketing management analysis, planning, implementation, and control |
| title_short | Marketing management |
| title_sort | marketing management analysis planning implementation and control |
| title_sub | analysis, planning, implementation, and control |
| topic | Marketing - Gestion Marketing - Gestion - Cas, Études de Marketing - Manuels d'enseignement supérieur ram Marketing gtt Strategisch management gtt Marketing Marketing Management Marketing-Mix (DE-588)4168908-2 gnd CD-ROM (DE-588)4139307-7 gnd Marktforschung (DE-588)4037630-8 gnd Marktanalyse (DE-588)4037624-2 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Marketing - Gestion Marketing - Gestion - Cas, Études de Marketing - Manuels d'enseignement supérieur Marketing Strategisch management Marketing Management Marketing-Mix CD-ROM Marktforschung Marktanalyse Marketingmanagement Management Einführung Lehrbuch Konferenzschrift |
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