Promotional strategy: managing the marketing communications process
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill.
Irwin
1983
|
| Ausgabe: | 5. ed., 1. print |
| Schlagworte: | |
| Beschreibung: | 655 S. Ill. |
| ISBN: | 025602846X |
Internformat
MARC
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|---|---|---|---|
| 001 | BV021948193 | ||
| 003 | DE-604 | ||
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| 007 | t | ||
| 008 | 860609s1983 a||| |||| 00||| eng d | ||
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| 035 | |a (OCoLC)9401121 | ||
| 035 | |a (DE-599)BVBBV021948193 | ||
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Engel, James F. |d 1934- |e Verfasser |0 (DE-588)142573574 |4 aut | |
| 245 | 1 | 0 | |a Promotional strategy |b managing the marketing communications process |
| 250 | |a 5. ed., 1. print | ||
| 264 | 1 | |a Homewood, Ill. |b Irwin |c 1983 | |
| 300 | |a 655 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Communication | |
| 650 | 4 | |a Plan marketing | |
| 650 | 4 | |a Publicité | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Sales-promotion |0 (DE-588)4076968-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Warshaw, Martin R. |e Verfasser |4 aut | |
| 700 | 1 | |a Kinnear, Thomas C. |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804135911524401152 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Engel, James F. 1934- Warshaw, Martin R. Kinnear, Thomas C. |
| author_GND | (DE-588)142573574 |
| author_facet | Engel, James F. 1934- Warshaw, Martin R. Kinnear, Thomas C. |
| author_role | aut aut aut |
| author_sort | Engel, James F. 1934- |
| author_variant | j f e jf jfe m r w mr mrw t c k tc tck |
| building | Verbundindex |
| bvnumber | BV021948193 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 637 |
| ctrlnum | (OCoLC)9401121 (DE-599)BVBBV021948193 |
| dewey-full | 658.8/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/2 |
| dewey-search | 658.8/2 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 5. ed., 1. print |
| format | Book |
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| id | DE-604.BV021948193 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:07:29Z |
| indexdate | 2024-07-09T20:48:02Z |
| institution | BVB |
| isbn | 025602846X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015163343 |
| oclc_num | 9401121 |
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| owner_facet | DE-706 |
| physical | 655 S. Ill. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Irwin |
| record_format | marc |
| spelling | Engel, James F. 1934- Verfasser (DE-588)142573574 aut Promotional strategy managing the marketing communications process 5. ed., 1. print Homewood, Ill. Irwin 1983 655 S. Ill. txt rdacontent n rdamedia nc rdacarrier Communication Plan marketing Publicité Advertising Marketing Marketing Management Sales-promotion (DE-588)4076968-9 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Sales-promotion (DE-588)4076968-9 s DE-604 Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s 1\p DE-604 Werbung (DE-588)4065541-6 s 2\p DE-604 Warshaw, Martin R. Verfasser aut Kinnear, Thomas C. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Engel, James F. 1934- Warshaw, Martin R. Kinnear, Thomas C. Promotional strategy managing the marketing communications process Communication Plan marketing Publicité Advertising Marketing Marketing Management Sales-promotion (DE-588)4076968-9 gnd Werbung (DE-588)4065541-6 gnd Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4076968-9 (DE-588)4065541-6 (DE-588)4031883-7 (DE-588)4037589-4 |
| title | Promotional strategy managing the marketing communications process |
| title_auth | Promotional strategy managing the marketing communications process |
| title_exact_search | Promotional strategy managing the marketing communications process |
| title_exact_search_txtP | Promotional strategy managing the marketing communications process |
| title_full | Promotional strategy managing the marketing communications process |
| title_fullStr | Promotional strategy managing the marketing communications process |
| title_full_unstemmed | Promotional strategy managing the marketing communications process |
| title_short | Promotional strategy |
| title_sort | promotional strategy managing the marketing communications process |
| title_sub | managing the marketing communications process |
| topic | Communication Plan marketing Publicité Advertising Marketing Marketing Management Sales-promotion (DE-588)4076968-9 gnd Werbung (DE-588)4065541-6 gnd Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Communication Plan marketing Publicité Advertising Marketing Marketing Management Sales-promotion Werbung Kommunikation |
| work_keys_str_mv | AT engeljamesf promotionalstrategymanagingthemarketingcommunicationsprocess AT warshawmartinr promotionalstrategymanagingthemarketingcommunicationsprocess AT kinnearthomasc promotionalstrategymanagingthemarketingcommunicationsprocess |