Essential strategic management: from modernism to pragmatism
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Butterworth-Heinemann
1997
|
| Ausgabe: | 1. publ. 1996, reprinted |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | XI, 285 S. Ill. |
| ISBN: | 0750623837 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Preface vii
Acknowledgements
xiii
1
Themes and issues
1
2
Paradigms
25
3
The strategic planning process
54
4
Techniques and models for analysis
77
5
The strategic environment
105
6
Evaluating company performance and activities
125
7
Corporate and competitive strategies
145
8
Internationalization
176
9
Ethical aspects of strategic management
197
10
Managing strategic change
218
11
The strategic manager
240
Appendix Strategic planning worksheets
261
Index
279
essential
Strategic
Management
from modernism to pragmatism
Essential Strategic Management presents straightforward and concise explanations
of the essential concepts, research findings and theories which are to be found in the
strategic management field.
This book recognizes the complex, changing and diverse nature of the theory and practice
of strategic management. It sets out to make this theory and practice coherent and
intelligible without oversimplifying it.
Essential Strategic Management gives you
^ a detailed examination of the processes and techniques
which are used in strategic planning
φ
specially designed worksheets for students and managers
wishing to work through a strategic planning process
φ
comments and key points to help the reader
draw together the current state of knowledge on
strategic management
φ
boxed research capsules giving summaries of
research studies
φ
emphasis on concepts and tools as well as research
findings and theory
This book will be especially useful to students taking strategic management or business
policy courses and graduate students taking strategic management courses as part of MBA
and DMS programmes. It will be useful to the increasing numbers of managers at various
stages in their managerial careers who want to build on their experience and develop their
knowledge and skills in strategic management.
Professor Paul Joyce is Reader in Strategic Management and the MBA Director for the
University of North London.
Professor Adrian Woods is Head of the Department for Management Studies at Brunei
University.
ISBN
0-7506-2383-7
TTERWORTH
Ι Ν Ε
M A
NN
9
■78Ö750r623834
http://www.bh.com
I
|
| adam_txt |
Contents
Preface vii
Acknowledgements
xiii
1
Themes and issues
1
2
Paradigms
25
3
The strategic planning process
54
4
Techniques and models for analysis
77
5
The strategic environment
105
6
Evaluating company performance and activities
125
7
Corporate and competitive strategies
145
8
Internationalization
176
9
Ethical aspects of strategic management
197
10
Managing strategic change
218
11
The strategic manager
240
Appendix Strategic planning worksheets
261
Index
279
essential
Strategic
Management
from modernism to pragmatism
Essential Strategic Management presents straightforward and concise explanations
of the essential concepts, research findings and theories which are to be found in the
strategic management field.
This book recognizes the complex, changing and diverse nature of the theory and practice
of strategic management. It sets out to make this theory and practice coherent and
intelligible without oversimplifying it.
Essential Strategic Management gives you
^ a detailed examination of the processes and techniques
which are used in strategic planning
φ
specially designed worksheets for students and managers
wishing to work through a strategic planning process
φ
comments and key points to help the reader
draw together the current state of knowledge on
strategic management
φ
boxed 'research capsules' giving summaries of
research studies
φ
emphasis on concepts and tools as well as research
findings and theory
This book will be especially useful to students taking strategic management or business
policy courses and graduate students taking strategic management courses as part of MBA
and DMS programmes. It will be useful to the increasing numbers of managers at various
stages in their managerial careers who want to build on their experience and develop their
knowledge and skills in strategic management.
Professor Paul Joyce is Reader in Strategic Management and the MBA Director for the
University of North London.
Professor Adrian Woods is Head of the Department for Management Studies at Brunei
University.
ISBN
0-7506-2383-7
TTERWORTH
Ι Ν Ε
M A
NN
9
■78Ö750r623834
http://www.bh.com
I |
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| dewey-ones | 658 - General management |
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| edition | 1. publ. 1996, reprinted |
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| spelling | Joyce, Paul Verfasser aut Essential strategic management from modernism to pragmatism 1. publ. 1996, reprinted Oxford [u.a.] Butterworth-Heinemann 1997 XI, 285 S. Ill. txt rdacontent n rdamedia nc rdacarrier Management Strategic planning Strategisches Management (DE-588)4124261-0 gnd rswk-swf Unternehmensentwicklung (DE-588)4125011-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 s DE-604 Unternehmensentwicklung (DE-588)4125011-4 s Woods, Adrian Verfasser aut Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015161300&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Bayreuth application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015161300&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
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| subject_GND | (DE-588)4124261-0 (DE-588)4125011-4 |
| title | Essential strategic management from modernism to pragmatism |
| title_auth | Essential strategic management from modernism to pragmatism |
| title_exact_search | Essential strategic management from modernism to pragmatism |
| title_exact_search_txtP | Essential strategic management from modernism to pragmatism |
| title_full | Essential strategic management from modernism to pragmatism |
| title_fullStr | Essential strategic management from modernism to pragmatism |
| title_full_unstemmed | Essential strategic management from modernism to pragmatism |
| title_short | Essential strategic management |
| title_sort | essential strategic management from modernism to pragmatism |
| title_sub | from modernism to pragmatism |
| topic | Management Strategic planning Strategisches Management (DE-588)4124261-0 gnd Unternehmensentwicklung (DE-588)4125011-4 gnd |
| topic_facet | Management Strategic planning Strategisches Management Unternehmensentwicklung |
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