Verfügbarkeit: Promotional strategy

Promotional strategy: managing the marketing communications process

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Bibliographische Detailangaben
Hauptverfasser:	Engel, James F. 1934- (VerfasserIn), Warshaw, Martin R. (VerfasserIn), Kinnear, Thomas C. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Homewood, Ill. Irwin 1979
Ausgabe:	4.ed., 1.print.
Schlagworte:	Marketing Marketing - Gestion Publicité Advertising Marketing > Management Kommunikation Werbung Sales-promotion
Beschreibung:	XIV, 755 S. Ill.
ISBN:	0256021562

Internformat

MARC


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Datensatz im Suchindex

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author	Engel, James F. 1934- Warshaw, Martin R. Kinnear, Thomas C.
author_GND	(DE-588)142573574
author_facet	Engel, James F. 1934- Warshaw, Martin R. Kinnear, Thomas C.
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building	Verbundindex
bvnumber	BV021946003
callnumber-first	H - Social Science
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callnumber-sort	HF 45415
callnumber-subject	HF - Commerce
classification_rvk	QP 630 QP 637
ctrlnum	(OCoLC)5011066 (DE-599)BVBBV021946003
dewey-full	658.8/2
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/2
dewey-search	658.8/2
dewey-sort	3658.8 12
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
discipline_str_mv	Wirtschaftswissenschaften
edition	4.ed., 1.print.
format	Book
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index_date	2024-07-02T16:07:19Z
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spelling	Engel, James F. 1934- Verfasser (DE-588)142573574 aut Promotional strategy managing the marketing communications process 4.ed., 1.print. Homewood, Ill. Irwin 1979 XIV, 755 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing - Gestion Marketing gtt Publicité Advertising Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Sales-promotion (DE-588)4076968-9 s DE-604 Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s 1\p DE-604 Werbung (DE-588)4065541-6 s 2\p DE-604 Warshaw, Martin R. Verfasser aut Kinnear, Thomas C. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Engel, James F. 1934- Warshaw, Martin R. Kinnear, Thomas C. Promotional strategy managing the marketing communications process Marketing Marketing - Gestion Marketing gtt Publicité Advertising Marketing Management Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd Werbung (DE-588)4065541-6 gnd Sales-promotion (DE-588)4076968-9 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4031883-7 (DE-588)4065541-6 (DE-588)4076968-9
title	Promotional strategy managing the marketing communications process
title_auth	Promotional strategy managing the marketing communications process
title_exact_search	Promotional strategy managing the marketing communications process
title_exact_search_txtP	Promotional strategy managing the marketing communications process
title_full	Promotional strategy managing the marketing communications process
title_fullStr	Promotional strategy managing the marketing communications process
title_full_unstemmed	Promotional strategy managing the marketing communications process
title_short	Promotional strategy
title_sort	promotional strategy managing the marketing communications process
title_sub	managing the marketing communications process
topic	Marketing Marketing - Gestion Marketing gtt Publicité Advertising Marketing Management Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd Werbung (DE-588)4065541-6 gnd Sales-promotion (DE-588)4076968-9 gnd
topic_facet	Marketing Marketing - Gestion Publicité Advertising Marketing Management Kommunikation Werbung Sales-promotion
work_keys_str_mv	AT engeljamesf promotionalstrategymanagingthemarketingcommunicationsprocess AT warshawmartinr promotionalstrategymanagingthemarketingcommunicationsprocess AT kinnearthomasc promotionalstrategymanagingthemarketingcommunicationsprocess

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