Integrated marketing communications: a systems approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ
Prentice Hall
1998
|
| Schlagworte: | |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XIX, 312 S. Ill., graph. Darst. |
| ISBN: | 0132056186 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
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| author | Sirgy, M. Joseph 1952- |
| author_GND | (DE-588)133922308 |
| author_facet | Sirgy, M. Joseph 1952- |
| author_role | aut |
| author_sort | Sirgy, M. Joseph 1952- |
| author_variant | m j s mj mjs |
| building | Verbundindex |
| bvnumber | BV021943139 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123 |
| callnumber-search | HF5415.123 |
| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)36817309 (DE-599)BVBBV021943139 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV021943139 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:07:08Z |
| indexdate | 2024-07-09T20:47:55Z |
| institution | BVB |
| isbn | 0132056186 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015158289 |
| oclc_num | 36817309 |
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| physical | XIX, 312 S. Ill., graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Sirgy, M. Joseph 1952- Verfasser (DE-588)133922308 aut Integrated marketing communications a systems approach Upper Saddle River, NJ Prentice Hall 1998 XIX, 312 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Communication en marketing ram Communication in marketing Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Integriertes Management (DE-588)4346301-0 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketingkonzept (DE-588)4120696-4 s DE-604 Marketingstrategie (DE-588)4120697-6 s Unternehmen (DE-588)4061963-1 s Marktkommunikation (DE-588)4131075-5 s Integriertes Management (DE-588)4346301-0 s DE-188 |
| spellingShingle | Sirgy, M. Joseph 1952- Integrated marketing communications a systems approach Communication en marketing ram Communication in marketing Marktkommunikation (DE-588)4131075-5 gnd Marketingkonzept (DE-588)4120696-4 gnd Unternehmen (DE-588)4061963-1 gnd Marketingstrategie (DE-588)4120697-6 gnd Integriertes Management (DE-588)4346301-0 gnd |
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| title | Integrated marketing communications a systems approach |
| title_auth | Integrated marketing communications a systems approach |
| title_exact_search | Integrated marketing communications a systems approach |
| title_exact_search_txtP | Integrated marketing communications a systems approach |
| title_full | Integrated marketing communications a systems approach |
| title_fullStr | Integrated marketing communications a systems approach |
| title_full_unstemmed | Integrated marketing communications a systems approach |
| title_short | Integrated marketing communications |
| title_sort | integrated marketing communications a systems approach |
| title_sub | a systems approach |
| topic | Communication en marketing ram Communication in marketing Marktkommunikation (DE-588)4131075-5 gnd Marketingkonzept (DE-588)4120696-4 gnd Unternehmen (DE-588)4061963-1 gnd Marketingstrategie (DE-588)4120697-6 gnd Integriertes Management (DE-588)4346301-0 gnd |
| topic_facet | Communication en marketing Communication in marketing Marktkommunikation Marketingkonzept Unternehmen Marketingstrategie Integriertes Management Lehrbuch |
| work_keys_str_mv | AT sirgymjoseph integratedmarketingcommunicationsasystemsapproach |