Postmodern marketing:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Bradford, West Yorkshire [u.a.]
MCB Univ. Press
1997
|
| Schlagworte: | |
| Beschreibung: | Literaturangaben. - In: European journal of marketing ; 31,1 (1997),3/4 |
| Beschreibung: | S. 159 - 328 Ill., graph. Darst. |
Internformat
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Datensatz im Suchindex
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| id | DE-604.BV021941031 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:06:56Z |
| indexdate | 2024-07-09T20:47:52Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015156181 |
| oclc_num | 632999166 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | S. 159 - 328 Ill., graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | MCB Univ. Press |
| record_format | marc |
| spelling | Postmodern marketing guest ed.: Stephen Brown Bradford, West Yorkshire [u.a.] MCB Univ. Press 1997 S. 159 - 328 Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben. - In: European journal of marketing ; 31,1 (1997),3/4 Werbung (DE-588)4065541-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s Werbung (DE-588)4065541-6 s Brown, Stephen Sonstige oth |
| spellingShingle | Postmodern marketing Werbung (DE-588)4065541-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4062644-1 (DE-588)4037589-4 |
| title | Postmodern marketing |
| title_auth | Postmodern marketing |
| title_exact_search | Postmodern marketing |
| title_exact_search_txtP | Postmodern marketing |
| title_full | Postmodern marketing guest ed.: Stephen Brown |
| title_fullStr | Postmodern marketing guest ed.: Stephen Brown |
| title_full_unstemmed | Postmodern marketing guest ed.: Stephen Brown |
| title_short | Postmodern marketing |
| title_sort | postmodern marketing |
| topic | Werbung (DE-588)4065541-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Werbung Verbraucherverhalten Marketing |
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