APA (7th ed.) Citation

MacDonald, M. H., & Payne, A. (1996). Marketing planning for services (1. publ.). Butterworth Heinemann.

Chicago Style (17th ed.) Citation

MacDonald, Malcolm H., and Adrian Payne. Marketing Planning for Services. 1. publ. Oxford: Butterworth Heinemann, 1996.

MLA (9th ed.) Citation

MacDonald, Malcolm H., and Adrian Payne. Marketing Planning for Services. 1. publ. Butterworth Heinemann, 1996.

Warning: These citations may not always be 100% accurate.