Marketing planning for services:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Butterworth Heinemann
1996
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Marketing series : professional development
|
| Schlagworte: | |
| Beschreibung: | X, 364 S. graph. Darst. |
| ISBN: | 075062549X |
Internformat
MARC
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a MacDonald, Malcolm H. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing planning for services |c Malcolm McDonald and Adrian Payne |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Oxford |b Butterworth Heinemann |c 1996 | |
| 300 | |a X, 364 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 650 | 4 | |a Service industries |x Marketing | |
| 650 | 4 | |a Service industries |x Planning | |
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| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Dienstleistungsbetrieb |0 (DE-588)4012181-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Dienstleistung |0 (DE-588)4012178-1 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804135888520740864 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | MacDonald, Malcolm H. Payne, Adrian |
| author_facet | MacDonald, Malcolm H. Payne, Adrian |
| author_role | aut aut |
| author_sort | MacDonald, Malcolm H. |
| author_variant | m h m mh mhm a p ap |
| building | Verbundindex |
| bvnumber | BV021931480 |
| callnumber-first | H - Social Science |
| callnumber-label | HD9980 |
| callnumber-raw | HD9980.5 |
| callnumber-search | HD9980.5 |
| callnumber-sort | HD 49980.5 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| ctrlnum | (OCoLC)34591058 (DE-599)BVBBV021931480 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV021931480 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:06:21Z |
| indexdate | 2024-07-09T20:47:40Z |
| institution | BVB |
| isbn | 075062549X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015146636 |
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| physical | X, 364 S. graph. Darst. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Butterworth Heinemann |
| record_format | marc |
| series2 | Marketing series : professional development |
| spelling | MacDonald, Malcolm H. Verfasser aut Marketing planning for services Malcolm McDonald and Adrian Payne 1. publ. Oxford Butterworth Heinemann 1996 X, 364 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing series : professional development Service industries Marketing Service industries Planning Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Dienstleistungsbetrieb (DE-588)4012181-1 s Marketingkonzept (DE-588)4120696-4 s 1\p DE-604 Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s 2\p DE-604 Payne, Adrian Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | MacDonald, Malcolm H. Payne, Adrian Marketing planning for services Service industries Marketing Service industries Planning Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Dienstleistung (DE-588)4012178-1 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4120696-4 (DE-588)4037589-4 (DE-588)4012181-1 (DE-588)4012178-1 (DE-588)4168907-0 |
| title | Marketing planning for services |
| title_auth | Marketing planning for services |
| title_exact_search | Marketing planning for services |
| title_exact_search_txtP | Marketing planning for services |
| title_full | Marketing planning for services Malcolm McDonald and Adrian Payne |
| title_fullStr | Marketing planning for services Malcolm McDonald and Adrian Payne |
| title_full_unstemmed | Marketing planning for services Malcolm McDonald and Adrian Payne |
| title_short | Marketing planning for services |
| title_sort | marketing planning for services |
| topic | Service industries Marketing Service industries Planning Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Dienstleistung (DE-588)4012178-1 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Service industries Marketing Service industries Planning Marketingkonzept Marketing Dienstleistungsbetrieb Dienstleistung Marketingmanagement |
| work_keys_str_mv | AT macdonaldmalcolmh marketingplanningforservices AT payneadrian marketingplanningforservices |