The handbook of European advertising: media planning, marketing analysis and country-by-country profiles
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
1993
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | 411 S. |
| ISBN: | 0749414960 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV021926974 | ||
| 003 | DE-604 | ||
| 005 | 20040301000000.0 | ||
| 007 | t | ||
| 008 | 951023s1993 |||| 00||| eng d | ||
| 020 | |a 0749414960 |9 0-7494-1496-0 | ||
| 035 | |a (OCoLC)28926784 | ||
| 035 | |a (DE-599)BVBBV021926974 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-706 | ||
| 050 | 0 | |a HF5813.E86 | |
| 082 | 0 | |a 659.1/094 |2 20 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Bennett, Roger |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The handbook of European advertising |b media planning, marketing analysis and country-by-country profiles |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London |b Kogan Page |c 1993 | |
| 300 | |a 411 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 610 | 2 | 7 | |a Europäische Freihandelsassoziation |0 (DE-588)1003140-6 |2 gnd |9 rswk-swf |
| 610 | 2 | 7 | |a Europäische Gemeinschaften |0 (DE-588)35439-9 |2 gnd |9 rswk-swf |
| 650 | 7 | |a Advertenties |2 gtt | |
| 650 | 7 | |a Mediaplanning |2 gtt | |
| 650 | 4 | |a Politik | |
| 650 | 4 | |a Advertising media planning |z European Union countries |x Handbooks, manuals, etc | |
| 650 | 4 | |a Advertising |x Government policy |z European Union countries |x Handbooks, manuals, etc | |
| 650 | 4 | |a Advertising |z European Union countries |x Handbooks, manuals, etc | |
| 650 | 0 | 7 | |a Mediaplanung |0 (DE-588)4038221-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationaler Vergleich |0 (DE-588)4120509-1 |2 gnd |9 rswk-swf |
| 651 | 4 | |a Europäische Union. Mitgliedsstaaten | |
| 651 | 7 | |a Europäische Gemeinschaften |x Mitgliedsstaaten |0 (DE-588)4058392-2 |2 gnd |9 rswk-swf | |
| 689 | 0 | 0 | |a Europäische Gemeinschaften |x Mitgliedsstaaten |0 (DE-588)4058392-2 |D g |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Mediaplanung |0 (DE-588)4038221-7 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Europäische Freihandelsassoziation |0 (DE-588)1003140-6 |D b |
| 689 | 2 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 2 | 2 | |a Internationaler Vergleich |0 (DE-588)4120509-1 |D s |
| 689 | 2 | |8 1\p |5 DE-604 | |
| 689 | 3 | 0 | |a Europäische Gemeinschaften |0 (DE-588)35439-9 |D b |
| 689 | 3 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 3 | 2 | |a Internationaler Vergleich |0 (DE-588)4120509-1 |D s |
| 689 | 3 | |8 2\p |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015142131 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804135882564829184 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Bennett, Roger |
| author_facet | Bennett, Roger |
| author_role | aut |
| author_sort | Bennett, Roger |
| author_variant | r b rb |
| building | Verbundindex |
| bvnumber | BV021926974 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5813 |
| callnumber-raw | HF5813.E86 |
| callnumber-search | HF5813.E86 |
| callnumber-sort | HF 45813 E86 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)28926784 (DE-599)BVBBV021926974 |
| dewey-full | 659.1/094 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/094 |
| dewey-search | 659.1/094 |
| dewey-sort | 3659.1 294 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02495nam a2200625zc 4500</leader><controlfield tag="001">BV021926974</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20040301000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">951023s1993 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0749414960</subfield><subfield code="9">0-7494-1496-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)28926784</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021926974</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5813.E86</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1/094</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bennett, Roger</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The handbook of European advertising</subfield><subfield code="b">media planning, marketing analysis and country-by-country profiles</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Kogan Page</subfield><subfield code="c">1993</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">411 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="610" ind1="2" ind2="7"><subfield code="a">Europäische Freihandelsassoziation</subfield><subfield code="0">(DE-588)1003140-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="610" ind1="2" ind2="7"><subfield code="a">Europäische Gemeinschaften</subfield><subfield code="0">(DE-588)35439-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Advertenties</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Mediaplanning</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Politik</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising media planning</subfield><subfield code="z">European Union countries</subfield><subfield code="x">Handbooks, manuals, etc</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="x">Government policy</subfield><subfield code="z">European Union countries</subfield><subfield code="x">Handbooks, manuals, etc</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="z">European Union countries</subfield><subfield code="x">Handbooks, manuals, etc</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mediaplanung</subfield><subfield code="0">(DE-588)4038221-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationaler Vergleich</subfield><subfield code="0">(DE-588)4120509-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">Europäische Union. Mitgliedsstaaten</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">Europäische Gemeinschaften</subfield><subfield code="x">Mitgliedsstaaten</subfield><subfield code="0">(DE-588)4058392-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Europäische Gemeinschaften</subfield><subfield code="x">Mitgliedsstaaten</subfield><subfield code="0">(DE-588)4058392-2</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Mediaplanung</subfield><subfield code="0">(DE-588)4038221-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Europäische Freihandelsassoziation</subfield><subfield code="0">(DE-588)1003140-6</subfield><subfield code="D">b</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="2"><subfield code="a">Internationaler Vergleich</subfield><subfield code="0">(DE-588)4120509-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Europäische Gemeinschaften</subfield><subfield code="0">(DE-588)35439-9</subfield><subfield code="D">b</subfield></datafield><datafield tag="689" ind1="3" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2="2"><subfield code="a">Internationaler Vergleich</subfield><subfield code="0">(DE-588)4120509-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015142131</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| geographic | Europäische Union. Mitgliedsstaaten Europäische Gemeinschaften Mitgliedsstaaten (DE-588)4058392-2 gnd |
| geographic_facet | Europäische Union. Mitgliedsstaaten Europäische Gemeinschaften Mitgliedsstaaten |
| id | DE-604.BV021926974 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:06:03Z |
| indexdate | 2024-07-09T20:47:34Z |
| institution | BVB |
| isbn | 0749414960 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015142131 |
| oclc_num | 28926784 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | 411 S. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Bennett, Roger Verfasser aut The handbook of European advertising media planning, marketing analysis and country-by-country profiles 1. publ. London Kogan Page 1993 411 S. txt rdacontent n rdamedia nc rdacarrier Europäische Freihandelsassoziation (DE-588)1003140-6 gnd rswk-swf Europäische Gemeinschaften (DE-588)35439-9 gnd rswk-swf Advertenties gtt Mediaplanning gtt Politik Advertising media planning European Union countries Handbooks, manuals, etc Advertising Government policy European Union countries Handbooks, manuals, etc Advertising European Union countries Handbooks, manuals, etc Mediaplanung (DE-588)4038221-7 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Internationaler Vergleich (DE-588)4120509-1 gnd rswk-swf Europäische Union. Mitgliedsstaaten Europäische Gemeinschaften Mitgliedsstaaten (DE-588)4058392-2 gnd rswk-swf Europäische Gemeinschaften Mitgliedsstaaten (DE-588)4058392-2 g DE-604 Mediaplanung (DE-588)4038221-7 s Europäische Freihandelsassoziation (DE-588)1003140-6 b Werbung (DE-588)4065541-6 s Internationaler Vergleich (DE-588)4120509-1 s 1\p DE-604 Europäische Gemeinschaften (DE-588)35439-9 b 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bennett, Roger The handbook of European advertising media planning, marketing analysis and country-by-country profiles Europäische Freihandelsassoziation (DE-588)1003140-6 gnd Europäische Gemeinschaften (DE-588)35439-9 gnd Advertenties gtt Mediaplanning gtt Politik Advertising media planning European Union countries Handbooks, manuals, etc Advertising Government policy European Union countries Handbooks, manuals, etc Advertising European Union countries Handbooks, manuals, etc Mediaplanung (DE-588)4038221-7 gnd Werbung (DE-588)4065541-6 gnd Internationaler Vergleich (DE-588)4120509-1 gnd |
| subject_GND | (DE-588)1003140-6 (DE-588)35439-9 (DE-588)4038221-7 (DE-588)4065541-6 (DE-588)4120509-1 (DE-588)4058392-2 |
| title | The handbook of European advertising media planning, marketing analysis and country-by-country profiles |
| title_auth | The handbook of European advertising media planning, marketing analysis and country-by-country profiles |
| title_exact_search | The handbook of European advertising media planning, marketing analysis and country-by-country profiles |
| title_exact_search_txtP | The handbook of European advertising media planning, marketing analysis and country-by-country profiles |
| title_full | The handbook of European advertising media planning, marketing analysis and country-by-country profiles |
| title_fullStr | The handbook of European advertising media planning, marketing analysis and country-by-country profiles |
| title_full_unstemmed | The handbook of European advertising media planning, marketing analysis and country-by-country profiles |
| title_short | The handbook of European advertising |
| title_sort | the handbook of european advertising media planning marketing analysis and country by country profiles |
| title_sub | media planning, marketing analysis and country-by-country profiles |
| topic | Europäische Freihandelsassoziation (DE-588)1003140-6 gnd Europäische Gemeinschaften (DE-588)35439-9 gnd Advertenties gtt Mediaplanning gtt Politik Advertising media planning European Union countries Handbooks, manuals, etc Advertising Government policy European Union countries Handbooks, manuals, etc Advertising European Union countries Handbooks, manuals, etc Mediaplanung (DE-588)4038221-7 gnd Werbung (DE-588)4065541-6 gnd Internationaler Vergleich (DE-588)4120509-1 gnd |
| topic_facet | Europäische Freihandelsassoziation Europäische Gemeinschaften Advertenties Mediaplanning Politik Advertising media planning European Union countries Handbooks, manuals, etc Advertising Government policy European Union countries Handbooks, manuals, etc Advertising European Union countries Handbooks, manuals, etc Mediaplanung Werbung Internationaler Vergleich Europäische Union. Mitgliedsstaaten Europäische Gemeinschaften Mitgliedsstaaten |
| work_keys_str_mv | AT bennettroger thehandbookofeuropeanadvertisingmediaplanningmarketinganalysisandcountrybycountryprofiles |