Marketing by Matrix: 100 praxiserprobte Wege, Ihr strategisches und taktisches Marketing zu verbessern
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wien
Ueberreuter
1993
|
| Schlagworte: | |
| Beschreibung: | Einheitssacht.: Marketing by Matrix <dt>. - Aus dem Engl. übers. |
| Beschreibung: | 222 S. |
| ISBN: | 390126034X |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804135869572972544 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | MacDonald, Malcolm H. Leppard, John W. |
| author_GND | (DE-588)159486610 |
| author_facet | MacDonald, Malcolm H. Leppard, John W. |
| author_role | aut aut |
| author_sort | MacDonald, Malcolm H. |
| author_variant | m h m mh mhm j w l jw jwl |
| building | Verbundindex |
| bvnumber | BV021917639 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)75368918 (DE-599)BVBBV021917639 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV021917639 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:05:35Z |
| indexdate | 2024-07-09T20:47:22Z |
| institution | BVB |
| isbn | 390126034X |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015132810 |
| oclc_num | 75368918 |
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| physical | 222 S. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Ueberreuter |
| record_format | marc |
| spelling | MacDonald, Malcolm H. Verfasser (DE-588)159486610 aut Marketing by Matrix 100 praxiserprobte Wege, Ihr strategisches und taktisches Marketing zu verbessern Wien Ueberreuter 1993 222 S. txt rdacontent n rdamedia nc rdacarrier Einheitssacht.: Marketing by Matrix <dt>. - Aus dem Engl. übers. Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Matrixorganisation (DE-588)4136164-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Planung (DE-588)4046235-3 gnd rswk-swf Matrix Mathematik (DE-588)4037968-1 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s DE-604 Marketing (DE-588)4037589-4 s Planung (DE-588)4046235-3 s Matrix Mathematik (DE-588)4037968-1 s 1\p DE-604 Matrixorganisation (DE-588)4136164-7 s 2\p DE-604 Leppard, John W. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | MacDonald, Malcolm H. Leppard, John W. Marketing by Matrix 100 praxiserprobte Wege, Ihr strategisches und taktisches Marketing zu verbessern Marketingstrategie (DE-588)4120697-6 gnd Matrixorganisation (DE-588)4136164-7 gnd Marketing (DE-588)4037589-4 gnd Planung (DE-588)4046235-3 gnd Matrix Mathematik (DE-588)4037968-1 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4136164-7 (DE-588)4037589-4 (DE-588)4046235-3 (DE-588)4037968-1 |
| title | Marketing by Matrix 100 praxiserprobte Wege, Ihr strategisches und taktisches Marketing zu verbessern |
| title_auth | Marketing by Matrix 100 praxiserprobte Wege, Ihr strategisches und taktisches Marketing zu verbessern |
| title_exact_search | Marketing by Matrix 100 praxiserprobte Wege, Ihr strategisches und taktisches Marketing zu verbessern |
| title_exact_search_txtP | Marketing by Matrix 100 praxiserprobte Wege, Ihr strategisches und taktisches Marketing zu verbessern |
| title_full | Marketing by Matrix 100 praxiserprobte Wege, Ihr strategisches und taktisches Marketing zu verbessern |
| title_fullStr | Marketing by Matrix 100 praxiserprobte Wege, Ihr strategisches und taktisches Marketing zu verbessern |
| title_full_unstemmed | Marketing by Matrix 100 praxiserprobte Wege, Ihr strategisches und taktisches Marketing zu verbessern |
| title_short | Marketing by Matrix |
| title_sort | marketing by matrix 100 praxiserprobte wege ihr strategisches und taktisches marketing zu verbessern |
| title_sub | 100 praxiserprobte Wege, Ihr strategisches und taktisches Marketing zu verbessern |
| topic | Marketingstrategie (DE-588)4120697-6 gnd Matrixorganisation (DE-588)4136164-7 gnd Marketing (DE-588)4037589-4 gnd Planung (DE-588)4046235-3 gnd Matrix Mathematik (DE-588)4037968-1 gnd |
| topic_facet | Marketingstrategie Matrixorganisation Marketing Planung Matrix Mathematik |
| work_keys_str_mv | AT macdonaldmalcolmh marketingbymatrix100praxiserprobtewegeihrstrategischesundtaktischesmarketingzuverbessern AT leppardjohnw marketingbymatrix100praxiserprobtewegeihrstrategischesundtaktischesmarketingzuverbessern |