Global marketing management: a strategic perspective
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Allyn and Bacon
1993
|
| Ausgabe: | 2. ed., 1. print. |
| Schlagworte: | |
| Beschreibung: | XXVI, 734 S. |
| ISBN: | 0205141374 |
Internformat
MARC
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| 100 | 1 | |a Toyne, Brian |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Global marketing management |b a strategic perspective |
| 250 | |a 2. ed., 1. print. | ||
| 264 | 1 | |a Boston [u.a.] |b Allyn and Bacon |c 1993 | |
| 300 | |a XXVI, 734 S. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Internationale marketing |2 gtt | |
| 650 | 7 | |a Marchés d'exportation |2 ram | |
| 650 | 7 | |a Marketing - Gestion |2 ram | |
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Export marketing |x Management | |
| 650 | 4 | |a International business enterprises |x Management | |
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| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804135862378692608 |
|---|---|
| adam_txt | |
| any_adam_object | |
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| author | Toyne, Brian Walters, Peter G. |
| author_facet | Toyne, Brian Walters, Peter G. |
| author_role | aut aut |
| author_sort | Toyne, Brian |
| author_variant | b t bt p g w pg pgw |
| building | Verbundindex |
| bvnumber | BV021912284 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416 |
| callnumber-search | HF1416 |
| callnumber-sort | HF 41416 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)26766141 (DE-599)BVBBV021912284 |
| dewey-full | 658.848 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.848 |
| dewey-search | 658.848 |
| dewey-sort | 3658.848 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 2. ed., 1. print. |
| format | Book |
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| id | DE-604.BV021912284 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:05:19Z |
| indexdate | 2024-07-09T20:47:15Z |
| institution | BVB |
| isbn | 0205141374 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015127456 |
| oclc_num | 26766141 |
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| owner | DE-706 |
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| physical | XXVI, 734 S. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Allyn and Bacon |
| record_format | marc |
| spelling | Toyne, Brian Verfasser aut Global marketing management a strategic perspective 2. ed., 1. print. Boston [u.a.] Allyn and Bacon 1993 XXVI, 734 S. txt rdacontent n rdamedia nc rdacarrier Internationale marketing gtt Marchés d'exportation ram Marketing - Gestion ram Multinationales Unternehmen Export marketing Management International business enterprises Management Internationales Management (DE-588)4114040-0 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Exportmarketing (DE-588)4153393-8 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 s DE-604 Exportmarketing (DE-588)4153393-8 s Internationales Marketing (DE-588)4125431-4 s 1\p DE-604 Marketingmanagement (DE-588)4168907-0 s 2\p DE-604 Internationales Management (DE-588)4114040-0 s 3\p DE-604 Walters, Peter G. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Toyne, Brian Walters, Peter G. Global marketing management a strategic perspective Internationale marketing gtt Marchés d'exportation ram Marketing - Gestion ram Multinationales Unternehmen Export marketing Management International business enterprises Management Internationales Management (DE-588)4114040-0 gnd Internationales Marketing (DE-588)4125431-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Exportmarketing (DE-588)4153393-8 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
| subject_GND | (DE-588)4114040-0 (DE-588)4125431-4 (DE-588)4168907-0 (DE-588)4153393-8 (DE-588)4075092-9 |
| title | Global marketing management a strategic perspective |
| title_auth | Global marketing management a strategic perspective |
| title_exact_search | Global marketing management a strategic perspective |
| title_exact_search_txtP | Global marketing management a strategic perspective |
| title_full | Global marketing management a strategic perspective |
| title_fullStr | Global marketing management a strategic perspective |
| title_full_unstemmed | Global marketing management a strategic perspective |
| title_short | Global marketing management |
| title_sort | global marketing management a strategic perspective |
| title_sub | a strategic perspective |
| topic | Internationale marketing gtt Marchés d'exportation ram Marketing - Gestion ram Multinationales Unternehmen Export marketing Management International business enterprises Management Internationales Management (DE-588)4114040-0 gnd Internationales Marketing (DE-588)4125431-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Exportmarketing (DE-588)4153393-8 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
| topic_facet | Internationale marketing Marchés d'exportation Marketing - Gestion Multinationales Unternehmen Export marketing Management International business enterprises Management Internationales Management Internationales Marketing Marketingmanagement Exportmarketing |
| work_keys_str_mv | AT toynebrian globalmarketingmanagementastrategicperspective AT walterspeterg globalmarketingmanagementastrategicperspective |