Advanced marketing strategy: phenomena, analysis, and decisions
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice Hall
1991
|
| Ausgabe: | 1. print. |
| Schlagworte: | |
| Beschreibung: | XX, 563 S. Ill., graph. Darst. |
| ISBN: | 0138519404 |
Internformat
MARC
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| 100 | 1 | |a Urban, Glen L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advanced marketing strategy |b phenomena, analysis, and decisions |
| 250 | |a 1. print. | ||
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice Hall |c 1991 | |
| 300 | |a XX, 563 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 650 | 7 | |a Planification stratégique |2 ram | |
| 650 | 7 | |a Strategisch management |2 gtt | |
| 650 | 7 | |a Strategische planning |2 gtt | |
| 650 | 4 | |a Marketing |x Management | |
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Datensatz im Suchindex
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| author | Urban, Glen L. Star, Steven H. |
| author_facet | Urban, Glen L. Star, Steven H. |
| author_role | aut aut |
| author_sort | Urban, Glen L. |
| author_variant | g l u gl glu s h s sh shs |
| building | Verbundindex |
| bvnumber | BV021906583 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 612 QP 690 |
| ctrlnum | (OCoLC)21448332 (DE-599)BVBBV021906583 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. print. |
| format | Book |
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| id | DE-604.BV021906583 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:05:00Z |
| indexdate | 2024-07-09T20:47:08Z |
| institution | BVB |
| isbn | 0138519404 |
| language | English |
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| physical | XX, 563 S. Ill., graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Urban, Glen L. Verfasser aut Advanced marketing strategy phenomena, analysis, and decisions 1. print. Englewood Cliffs, NJ Prentice Hall 1991 XX, 563 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Gestion ram Marketing gtt Planification stratégique ram Strategisch management gtt Strategische planning gtt Marketing Management Strategic planning Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Entscheidungsfindung (DE-588)4113446-1 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Entscheidungsfindung (DE-588)4113446-1 s DE-604 Marketingstrategie (DE-588)4120697-6 s Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s 2\p DE-604 Star, Steven H. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Urban, Glen L. Star, Steven H. Advanced marketing strategy phenomena, analysis, and decisions Marketing - Gestion ram Marketing gtt Planification stratégique ram Strategisch management gtt Strategische planning gtt Marketing Management Strategic planning Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Entscheidungsfindung (DE-588)4113446-1 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4113446-1 (DE-588)4522595-3 |
| title | Advanced marketing strategy phenomena, analysis, and decisions |
| title_auth | Advanced marketing strategy phenomena, analysis, and decisions |
| title_exact_search | Advanced marketing strategy phenomena, analysis, and decisions |
| title_exact_search_txtP | Advanced marketing strategy phenomena, analysis, and decisions |
| title_full | Advanced marketing strategy phenomena, analysis, and decisions |
| title_fullStr | Advanced marketing strategy phenomena, analysis, and decisions |
| title_full_unstemmed | Advanced marketing strategy phenomena, analysis, and decisions |
| title_short | Advanced marketing strategy |
| title_sort | advanced marketing strategy phenomena analysis and decisions |
| title_sub | phenomena, analysis, and decisions |
| topic | Marketing - Gestion ram Marketing gtt Planification stratégique ram Strategisch management gtt Strategische planning gtt Marketing Management Strategic planning Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Entscheidungsfindung (DE-588)4113446-1 gnd |
| topic_facet | Marketing - Gestion Marketing Planification stratégique Strategisch management Strategische planning Marketing Management Strategic planning Marketingstrategie Strategisches Management Entscheidungsfindung Fallstudiensammlung |
| work_keys_str_mv | AT urbanglenl advancedmarketingstrategyphenomenaanalysisanddecisions AT starstevenh advancedmarketingstrategyphenomenaanalysisanddecisions |