Fashion merchandising and marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Macmillan
1990
|
| Ausgabe: | 1. print. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 581 S. Ill. |
| ISBN: | 0023313501 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804135852063850496 |
|---|---|
| adam_text | C ONTENTS PART I The Business of Fashion 1
chapter i Introduction to the Fashion Business 3
The Fashion Business 4
Fashion Terminology 7
What Is Marketing? 13
What Is Fashion Merchandising? 13
Is the Fashion Business for You? 14
Executive Training Programs 16
Career Opportunities 16
Advantages and Disadvantages of Fashion Careers 23
chapter 2 Fashion Development and Movement 27
Principles of Fashion Movement 28
Theories of Clothing Origin 29
Theories of Fashion Adoption 32
Fashion Cycles 34
Fashion Leaders and Followers 39
Factors Influencing Fashion Movement 42
Prediction of Fashion Movement 47
Fashion and Human Behavior 49
chapter 3 Supporting Fashion Enterprises 55
Fashion Consulting and Reporting Services 55
Resident Buying Offices 59
Promotion Agencies 59
The Fashion Press 61
Professional Organizations and Trade Associations 69
Profile: Godey s Lady s Book 74
PART II
The Production of Fashion 79 ;
chapter 4 Raw Materials of Fashion 81
The Textile Industry 81
The Leather Industry 111
The Fur Industry 116
chapter 5 American Fashion Creators 123
Recognition of American Fashion 123
Use of Designers Names 127
Licensing Agreements by Designers 129
Style Piracy 130
The Designer s Role 130
Apparel Manufacturing 133
Jobs in Apparel Design 138
Brief Biographies of American Designers 140
Profile: Laura Ashley, Inc. 154
chapter 6 Manufacturers of Apparel 158
Development of Ready Made Apparel 160
Systems of Production and the Work Force 166
The Sweatshop 169
Labor Unions 170
Types of Employers 172
Characteristics of Today s Apparel Industry 174
Trends in the Apparel Industry 181
The Men s Apparel Industry 185
»«. The Women s Apparel Industry 187
The Children s Apparel Industry 190
Profile: Modular Clothing 192
The Intimate Apparel Industry 196
chapter 7 Manufacturers of Fashion Accessories,
Cosmetics, and Home Furnishings 200
The Fashion Accessories Industries 200
The Cosmetics Industry 210
The Home Furnishings Industries 217
Profile: Tiffany Co. 220
PART III Fashion Marketing Centers 227
chapter 8 Domestic Fashion Markets 229
Why Retail Buyers Attend Markets 230
Why Manufacturers Show at Markets 234
Geographic Locations of Market Centers 236
Seasonality of Apparel Markets 237
The New York Market 238
Regional Market Centers 242
Profile: Merchandising Mart Hall of Fame 259
chapter 9 Foreign Fashion Centers 262
The Role of French Fashion 263
The Development of French Haute Couture 264
The Chambre Syndicale de la Couture Parisienne 273
Operations of the Paris Couture 275
Couture Business Activities 276
Current Status of the Paris Couture 278
Function of Today s Haute Couture 279
Changing Meaning of the Word Couture 280
Other European Couturiers 280
Foreign Ready to Wear Market Centers 283
Profiles of Selected Foreign Designers 293
chapter w Fashion Imports and Exports 299
Definition of Imports 299
Methods of Producing Goods Offshore 300
Middlemen Involved in Offshore Production 301
Regulation of Imports 301
U.S. Penetration of Foreign Markets 303
Balance of Trade 304
Expansion of Fashion Imports 305
Reasons Retailers Buy Foreign Merchandise 308
Sources of Foreign Merchandise 310
Problems in Buying Foreign Merchandise 314
Concerns about Fashion Imports 315
Government Efforts to Control Imports 316
Profile: Liz Claiborne, Inc. 320
The American Fashion Industry s Fight Against
Imports 322
PART TV ____^_
Retail Distribution of Fashion 327
chapter n Fashion Retailing 329
Types of Retail Businesses 329
Shopping Centers 350
Historical Development of Retailing 358
Profile: R.H. Macy Co. 368
The Future of Retailing 372
chapter 12 Structure of Retail Firms 376
Store Organizational Structure 376
Key Functional Areas of Retail Stores 380
Department Store Ownership Groups 386
Specialty Store Ownership 394
Profile: The Limited, Inc. 396
Trends in Store Ownership 399
chapter 13 The Role of the Retail Buyer and
Resident Buying Offices 403
Kinds of Retail Buyers 403
Basic Responsibilities of the Buyer 405
How the Buyer Is Evaluated 410
Resident Buying Offices 411
Profile: Polo/Ralph Lauren, Inc. 420
chapter 14 Determining What to Buy 425
Understanding Consumer Demand 425
Planning to Buy 442
Profile: Spiegel, Inc. 450
chapter 15 Buying the Merchandise 455
Making Buying Contacts 455
Learning about Resources 459
Factors in Selecting Resources 460
Developing Key Resources 462
Market Trip Planning 464
Steps in Making a Market Trip 466
Selecting Merchandise at Market 468
Negotiating the Purchase 470
Writing the Purchase Order 475
Profile: Nordstrom, Inc. 478
Buyer Vendor Relationships 480
chapter 16 Fashion Promotion and Image 485
Creating a Fashion Image 485
Changing the Fashion Image 490
Promoting and Selling Fashion 491
Advertising 495
Special Events 501
Profile: Neiman Marcus Fortnight 502
CONTENTS mi
Fashion Shows 504
Public Relations and Publicity 506
Visual Merchandising 507
Profile: Loehmann s 514
Personal Selling 516
chapter 17 Recent Developments and Trends
in Retail Merchandising 521
Retailers Responses to Overstoring
and Increased Competition 522
Strategies for the Big Three General
Merchandisers 527
Identity Crisis in Retailing 527
Demise of Family Ownership in Retailing 530
Revitalization of Downtown Stores 531
Apparel Specialty Store Expansion 531
Expansion of Discount Stores 532
Off Price Stores 533
Growth in Nonstore Retailing 534
Changing Roles in the Fashion Industry 535
The Globalization of Retailing 536
Changing Consumer Demographics and
Lifestyles 537
Looking to the Future 541
Profile: Benetton 542
Glossary 547
Bibliography 573
Index 582
xiv ___ . CONTENTS
|
| adam_txt |
C ONTENTS PART I The Business of Fashion 1
chapter i Introduction to the Fashion Business 3
The Fashion Business 4
Fashion Terminology 7
What Is Marketing? 13
What Is Fashion Merchandising? 13
Is the Fashion Business for You? 14
Executive Training Programs 16
Career Opportunities 16
Advantages and Disadvantages of Fashion Careers 23
chapter 2 Fashion Development and Movement 27
Principles of Fashion Movement 28
Theories of Clothing Origin 29
Theories of Fashion Adoption 32
Fashion Cycles 34
Fashion Leaders and Followers 39
Factors Influencing Fashion Movement 42
Prediction of Fashion Movement 47
Fashion and Human Behavior 49
chapter 3 Supporting Fashion Enterprises 55
Fashion Consulting and Reporting Services 55
Resident Buying Offices 59
Promotion Agencies 59
The Fashion Press 61
Professional Organizations and Trade Associations 69
Profile: Godey's Lady's Book 74
PART II \
The Production of Fashion 79 ;
chapter 4 Raw Materials of Fashion 81
The Textile Industry 81
The Leather Industry 111
The Fur Industry 116
chapter 5 American Fashion Creators 123
Recognition of American Fashion 123
Use of Designers' Names 127
Licensing Agreements by Designers 129
Style Piracy 130
The Designer's Role 130
Apparel Manufacturing 133
Jobs in Apparel Design 138
Brief Biographies of American Designers 140
Profile: Laura Ashley, Inc. 154
chapter 6 Manufacturers of Apparel 158
Development of Ready Made Apparel 160
Systems of Production and the Work Force 166
The Sweatshop 169
Labor Unions 170
Types of Employers 172
Characteristics of Today's Apparel Industry 174
Trends in the Apparel Industry 181
The Men's Apparel Industry 185
»«. The Women's Apparel Industry 187
The Children's Apparel Industry 190
Profile: Modular Clothing 192
The Intimate Apparel Industry 196
chapter 7 Manufacturers of Fashion Accessories,
Cosmetics, and Home Furnishings 200
The Fashion Accessories Industries 200
The Cosmetics Industry 210
The Home Furnishings Industries 217
Profile: Tiffany Co. 220
PART III Fashion Marketing Centers 227
chapter 8 Domestic Fashion Markets 229
Why Retail Buyers Attend Markets 230
Why Manufacturers Show at Markets 234
Geographic Locations of Market Centers 236
Seasonality of Apparel Markets 237
The New York Market 238
Regional Market Centers 242
Profile: Merchandising Mart Hall of Fame 259
chapter 9 Foreign Fashion Centers 262
The Role of French Fashion 263
The Development of French Haute Couture 264
The Chambre Syndicale de la Couture Parisienne 273
Operations of the Paris Couture 275
Couture Business Activities 276
Current Status of the Paris Couture 278
Function of Today's Haute Couture 279
Changing Meaning of the Word Couture 280
Other European Couturiers 280
Foreign Ready to Wear Market Centers 283
Profiles of Selected Foreign Designers 293
chapter w Fashion Imports and Exports 299
Definition of Imports 299
Methods of Producing Goods Offshore 300
Middlemen Involved in Offshore Production 301
Regulation of Imports 301
U.S. Penetration of Foreign Markets 303
Balance of Trade 304
Expansion of Fashion Imports 305
Reasons Retailers Buy Foreign Merchandise 308
Sources of Foreign Merchandise 310
Problems in Buying Foreign Merchandise 314
Concerns about Fashion Imports 315
Government Efforts to Control Imports 316
Profile: Liz Claiborne, Inc. 320
The American Fashion Industry's Fight Against
Imports 322
PART TV _^_
Retail Distribution of Fashion 327
chapter n Fashion Retailing 329
Types of Retail Businesses 329
Shopping Centers 350
Historical Development of Retailing 358
Profile: R.H. Macy Co. 368
The Future of Retailing 372
chapter 12 Structure of Retail Firms 376
Store Organizational Structure 376
Key Functional Areas of Retail Stores 380
Department Store Ownership Groups 386
Specialty Store Ownership 394
Profile: The Limited, Inc. 396
Trends in Store Ownership 399
chapter 13 The Role of the Retail Buyer and
Resident Buying Offices 403
Kinds of Retail Buyers 403
Basic Responsibilities of the Buyer 405
How the Buyer Is Evaluated 410
Resident Buying Offices 411
Profile: Polo/Ralph Lauren, Inc. 420
chapter 14 Determining What to Buy 425
Understanding Consumer Demand 425
Planning to Buy 442
Profile: Spiegel, Inc. 450
chapter 15 Buying the Merchandise 455
Making Buying Contacts 455
Learning about Resources 459
Factors in Selecting Resources 460
Developing Key Resources 462
Market Trip Planning 464
Steps in Making a Market Trip 466
Selecting Merchandise at Market 468
Negotiating the Purchase 470
Writing the Purchase Order 475
Profile: Nordstrom, Inc. 478
Buyer Vendor Relationships 480
chapter 16 Fashion Promotion and Image 485
Creating a Fashion Image 485
Changing the Fashion Image 490
Promoting and Selling Fashion 491
Advertising 495
Special Events 501
Profile: Neiman Marcus Fortnight 502
CONTENTS mi
Fashion Shows 504
Public Relations and Publicity 506
Visual Merchandising 507
Profile: Loehmann's 514
Personal Selling 516
chapter 17 Recent Developments and Trends
in Retail Merchandising 521
Retailers' Responses to Overstoring
and Increased Competition 522
Strategies for the Big Three General
Merchandisers 527
Identity Crisis in Retailing 527
Demise of Family Ownership in Retailing 530
Revitalization of Downtown Stores 531
Apparel Specialty Store Expansion 531
Expansion of Discount Stores 532
Off Price Stores 533
Growth in Nonstore Retailing 534
Changing Roles in the Fashion Industry 535
The Globalization of Retailing 536
Changing Consumer Demographics and
Lifestyles 537
Looking to the Future 541
Profile: Benetton 542
Glossary 547
Bibliography 573
Index 582
xiv _ . CONTENTS |
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| author | Jernigan, Marian H. Easterling, Cynthia R. |
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| discipline | Handwerk und Gewerbe / Verschiedene Technologien |
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| index_date | 2024-07-02T16:04:52Z |
| indexdate | 2024-07-09T20:47:05Z |
| institution | BVB |
| isbn | 0023313501 |
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| spelling | Jernigan, Marian H. Verfasser aut Fashion merchandising and marketing Marian H. Jernigan ; Cynthia R. Easterling 1. print. New York Macmillan 1990 XIV, 581 S. Ill. txt rdacontent n rdamedia nc rdacarrier Fashion merchandising United States Retail trade United States Merchandising (DE-588)4138191-9 gnd rswk-swf Mode (DE-588)4039792-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Handel (DE-588)4023222-0 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g DE-604 Handel (DE-588)4023222-0 s Marketing (DE-588)4037589-4 s Mode (DE-588)4039792-0 s Merchandising (DE-588)4138191-9 s Easterling, Cynthia R. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015119744&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Jernigan, Marian H. Easterling, Cynthia R. Fashion merchandising and marketing Fashion merchandising United States Retail trade United States Merchandising (DE-588)4138191-9 gnd Mode (DE-588)4039792-0 gnd Marketing (DE-588)4037589-4 gnd Handel (DE-588)4023222-0 gnd |
| subject_GND | (DE-588)4138191-9 (DE-588)4039792-0 (DE-588)4037589-4 (DE-588)4023222-0 (DE-588)4078704-7 |
| title | Fashion merchandising and marketing |
| title_auth | Fashion merchandising and marketing |
| title_exact_search | Fashion merchandising and marketing |
| title_exact_search_txtP | Fashion merchandising and marketing |
| title_full | Fashion merchandising and marketing Marian H. Jernigan ; Cynthia R. Easterling |
| title_fullStr | Fashion merchandising and marketing Marian H. Jernigan ; Cynthia R. Easterling |
| title_full_unstemmed | Fashion merchandising and marketing Marian H. Jernigan ; Cynthia R. Easterling |
| title_short | Fashion merchandising and marketing |
| title_sort | fashion merchandising and marketing |
| topic | Fashion merchandising United States Retail trade United States Merchandising (DE-588)4138191-9 gnd Mode (DE-588)4039792-0 gnd Marketing (DE-588)4037589-4 gnd Handel (DE-588)4023222-0 gnd |
| topic_facet | Fashion merchandising United States Retail trade United States Merchandising Mode Marketing Handel USA |
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