Handbook of consumer behavior:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice-Hall
1991
|
| Ausgabe: | 1. print. |
| Schlagworte: | |
| Beschreibung: | X, 614 S. |
| ISBN: | 0133727491 |
Internformat
MARC
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| 100 | 1 | |a Robertson, Thomas S. |d 1942- |e Verfasser |0 (DE-588)122308921 |4 aut | |
| 245 | 1 | 0 | |a Handbook of consumer behavior |c Thomas S. Robertson ; Harold H. Kassarjian |
| 250 | |a 1. print. | ||
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice-Hall |c 1991 | |
| 300 | |a X, 614 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Consommateurs - Comportement | |
| 650 | 7 | |a Consumentengedrag |2 gtt | |
| 650 | 4 | |a Motivation, Études de (Marketing) | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Motivation research (Marketing) | |
| 650 | 0 | 7 | |a Massenkommunikation |0 (DE-588)4037875-5 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804135851691606016 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Robertson, Thomas S. 1942- Kassarjian, Harold H. |
| author_GND | (DE-588)122308921 |
| author_facet | Robertson, Thomas S. 1942- Kassarjian, Harold H. |
| author_role | aut aut |
| author_sort | Robertson, Thomas S. 1942- |
| author_variant | t s r ts tsr h h k hh hhk |
| building | Verbundindex |
| bvnumber | BV021904275 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.32 |
| callnumber-search | HF5415.32 |
| callnumber-sort | HF 45415.32 |
| callnumber-subject | HF - Commerce |
| classification_rvk | CW 7500 QW 300 |
| ctrlnum | (OCoLC)21910342 (DE-599)BVBBV021904275 |
| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| discipline_str_mv | Psychologie Wirtschaftswissenschaften |
| edition | 1. print. |
| format | Book |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:04:51Z |
| indexdate | 2024-07-09T20:47:05Z |
| institution | BVB |
| isbn | 0133727491 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015119453 |
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| physical | X, 614 S. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
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| publisher | Prentice-Hall |
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| spelling | Robertson, Thomas S. 1942- Verfasser (DE-588)122308921 aut Handbook of consumer behavior Thomas S. Robertson ; Harold H. Kassarjian 1. print. Englewood Cliffs, NJ Prentice-Hall 1991 X, 614 S. txt rdacontent n rdamedia nc rdacarrier Consommateurs - Comportement Consumentengedrag gtt Motivation, Études de (Marketing) Consumer behavior Motivation research (Marketing) Massenkommunikation (DE-588)4037875-5 gnd rswk-swf Mikroökonomie (DE-588)4039225-9 gnd rswk-swf Konsumtheorie (DE-588)4165121-2 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Konditionierung (DE-588)4032036-4 gnd rswk-swf Makroökonomie (DE-588)4037174-8 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Konditionierung (DE-588)4032036-4 s DE-604 Makroökonomie (DE-588)4037174-8 s Massenkommunikation (DE-588)4037875-5 s Mikroökonomie (DE-588)4039225-9 s Verbraucherverhalten (DE-588)4062644-1 s Konsumtheorie (DE-588)4165121-2 s Verbraucherforschung (DE-588)4187567-9 s Kassarjian, Harold H. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Robertson, Thomas S. 1942- Kassarjian, Harold H. Handbook of consumer behavior Consommateurs - Comportement Consumentengedrag gtt Motivation, Études de (Marketing) Consumer behavior Motivation research (Marketing) Massenkommunikation (DE-588)4037875-5 gnd Mikroökonomie (DE-588)4039225-9 gnd Konsumtheorie (DE-588)4165121-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucherforschung (DE-588)4187567-9 gnd Konditionierung (DE-588)4032036-4 gnd Makroökonomie (DE-588)4037174-8 gnd |
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| title | Handbook of consumer behavior |
| title_auth | Handbook of consumer behavior |
| title_exact_search | Handbook of consumer behavior |
| title_exact_search_txtP | Handbook of consumer behavior |
| title_full | Handbook of consumer behavior Thomas S. Robertson ; Harold H. Kassarjian |
| title_fullStr | Handbook of consumer behavior Thomas S. Robertson ; Harold H. Kassarjian |
| title_full_unstemmed | Handbook of consumer behavior Thomas S. Robertson ; Harold H. Kassarjian |
| title_short | Handbook of consumer behavior |
| title_sort | handbook of consumer behavior |
| topic | Consommateurs - Comportement Consumentengedrag gtt Motivation, Études de (Marketing) Consumer behavior Motivation research (Marketing) Massenkommunikation (DE-588)4037875-5 gnd Mikroökonomie (DE-588)4039225-9 gnd Konsumtheorie (DE-588)4165121-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucherforschung (DE-588)4187567-9 gnd Konditionierung (DE-588)4032036-4 gnd Makroökonomie (DE-588)4037174-8 gnd |
| topic_facet | Consommateurs - Comportement Consumentengedrag Motivation, Études de (Marketing) Consumer behavior Motivation research (Marketing) Massenkommunikation Mikroökonomie Konsumtheorie Verbraucherverhalten Verbraucherforschung Konditionierung Makroökonomie Aufsatzsammlung |
| work_keys_str_mv | AT robertsonthomass handbookofconsumerbehavior AT kassarjianharoldh handbookofconsumerbehavior |