International marketing: a global perspective
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Reading, Mass. [u.a.]
Addison-Wesley
1991
|
| Ausgabe: | 1. print. |
| Schlagworte: | |
| Beschreibung: | XXVI, 677 S. Ill., graph. Darst. |
| ISBN: | 0201503549 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
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| 007 | t | ||
| 008 | 911022s1991 ad|| |||| 00||| eng d | ||
| 020 | |a 0201503549 |9 0-201-50354-9 | ||
| 035 | |a (OCoLC)318338503 | ||
| 035 | |a (DE-599)BVBBV021900404 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-706 | ||
| 082 | 0 | |a 658.848 |b D136 |2 20/ ed. | |
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 100 | 1 | |a Dahringer, Lee D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a International marketing |b a global perspective |
| 250 | |a 1. print. | ||
| 264 | 1 | |a Reading, Mass. [u.a.] |b Addison-Wesley |c 1991 | |
| 300 | |a XXVI, 677 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Administración de mercadeo | |
| 650 | 7 | |a Comercio exterior |2 BUA | |
| 650 | 4 | |a Mercadeo | |
| 650 | 4 | |a Mercado de exportación - Administración | |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Auslandsmarkt |0 (DE-588)4003776-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produkteinführung |0 (DE-588)4239366-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markterschließung |0 (DE-588)4114519-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Globalisierung |0 (DE-588)4557997-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Auslandsmarkt |0 (DE-588)4003776-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
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| 689 | 5 | 0 | |a Globalisierung |0 (DE-588)4557997-0 |D s |
| 689 | 5 | |5 DE-604 | |
| 700 | 1 | |a Mühlbacher, Hans |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015115586 | ||
Datensatz im Suchindex
| _version_ | 1804135846471794688 |
|---|---|
| adam_txt | |
| any_adam_object | |
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| author | Dahringer, Lee D. Mühlbacher, Hans |
| author_facet | Dahringer, Lee D. Mühlbacher, Hans |
| author_role | aut aut |
| author_sort | Dahringer, Lee D. |
| author_variant | l d d ld ldd h m hm |
| building | Verbundindex |
| bvnumber | BV021900404 |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)318338503 (DE-599)BVBBV021900404 |
| dewey-full | 658.848 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.848 |
| dewey-search | 658.848 |
| dewey-sort | 3658.848 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. print. |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV021900404 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:04:38Z |
| indexdate | 2024-07-09T20:47:00Z |
| institution | BVB |
| isbn | 0201503549 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015115586 |
| oclc_num | 318338503 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | XXVI, 677 S. Ill., graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Addison-Wesley |
| record_format | marc |
| spelling | Dahringer, Lee D. Verfasser aut International marketing a global perspective 1. print. Reading, Mass. [u.a.] Addison-Wesley 1991 XXVI, 677 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Administración de mercadeo Comercio exterior BUA Mercadeo Mercado de exportación - Administración Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Auslandsmarkt (DE-588)4003776-9 gnd rswk-swf Produkteinführung (DE-588)4239366-8 gnd rswk-swf Markterschließung (DE-588)4114519-7 gnd rswk-swf Globalisierung (DE-588)4557997-0 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Auslandsmarkt (DE-588)4003776-9 s DE-604 Marketing (DE-588)4037589-4 s Markterschließung (DE-588)4114519-7 s Internationales Marketing (DE-588)4125431-4 s Produkteinführung (DE-588)4239366-8 s Globalisierung (DE-588)4557997-0 s Mühlbacher, Hans Verfasser aut |
| spellingShingle | Dahringer, Lee D. Mühlbacher, Hans International marketing a global perspective Administración de mercadeo Comercio exterior BUA Mercadeo Mercado de exportación - Administración Internationales Marketing (DE-588)4125431-4 gnd Marketing (DE-588)4037589-4 gnd Auslandsmarkt (DE-588)4003776-9 gnd Produkteinführung (DE-588)4239366-8 gnd Markterschließung (DE-588)4114519-7 gnd Globalisierung (DE-588)4557997-0 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4037589-4 (DE-588)4003776-9 (DE-588)4239366-8 (DE-588)4114519-7 (DE-588)4557997-0 (DE-588)4123623-3 |
| title | International marketing a global perspective |
| title_auth | International marketing a global perspective |
| title_exact_search | International marketing a global perspective |
| title_exact_search_txtP | International marketing a global perspective |
| title_full | International marketing a global perspective |
| title_fullStr | International marketing a global perspective |
| title_full_unstemmed | International marketing a global perspective |
| title_short | International marketing |
| title_sort | international marketing a global perspective |
| title_sub | a global perspective |
| topic | Administración de mercadeo Comercio exterior BUA Mercadeo Mercado de exportación - Administración Internationales Marketing (DE-588)4125431-4 gnd Marketing (DE-588)4037589-4 gnd Auslandsmarkt (DE-588)4003776-9 gnd Produkteinführung (DE-588)4239366-8 gnd Markterschließung (DE-588)4114519-7 gnd Globalisierung (DE-588)4557997-0 gnd |
| topic_facet | Administración de mercadeo Comercio exterior Mercadeo Mercado de exportación - Administración Internationales Marketing Marketing Auslandsmarkt Produkteinführung Markterschließung Globalisierung Lehrbuch |
| work_keys_str_mv | AT dahringerleed internationalmarketingaglobalperspective AT muhlbacherhans internationalmarketingaglobalperspective |