Sales promotion: concepts, methods, and strategies
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ [u.a.]
Prentice Hall
1990
|
| Ausgabe: | 1. print. |
| Schlagworte: | |
| Beschreibung: | XIII, 513 S. Ill., graph. Darst. |
| ISBN: | 0137881673 |
Internformat
MARC
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| 035 | |a (DE-599)BVBBV021897988 | ||
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| 100 | 1 | |a Blattberg, Robert C. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Sales promotion |b concepts, methods, and strategies |
| 250 | |a 1. print. | ||
| 264 | 1 | |a Englewood Cliffs, NJ [u.a.] |b Prentice Hall |c 1990 | |
| 300 | |a XIII, 513 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Comportement du consommateur | |
| 650 | 4 | |a Promotion des ventes | |
| 650 | 7 | |a Ventes - Promotion |2 ram | |
| 650 | 7 | |a Verkoopbevordering |2 gtt | |
| 650 | 4 | |a Sales promotion | |
| 650 | 0 | 7 | |a Sales-promotion |0 (DE-588)4076968-9 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Sales-promotion |0 (DE-588)4076968-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Neslin, Scott A. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015113171 | ||
Datensatz im Suchindex
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|---|---|
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| author | Blattberg, Robert C. Neslin, Scott A. |
| author_facet | Blattberg, Robert C. Neslin, Scott A. |
| author_role | aut aut |
| author_sort | Blattberg, Robert C. |
| author_variant | r c b rc rcb s a n sa san |
| building | Verbundindex |
| bvnumber | BV021897988 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5438 |
| callnumber-raw | HF5438.5 |
| callnumber-search | HF5438.5 |
| callnumber-sort | HF 45438.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 620 QP 621 |
| ctrlnum | (OCoLC)20635074 (DE-599)BVBBV021897988 |
| dewey-full | 658.8/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/2 |
| dewey-search | 658.8/2 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. print. |
| format | Book |
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| id | DE-604.BV021897988 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:04:30Z |
| indexdate | 2024-07-09T20:46:57Z |
| institution | BVB |
| isbn | 0137881673 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015113171 |
| oclc_num | 20635074 |
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| owner | DE-706 DE-1049 |
| owner_facet | DE-706 DE-1049 |
| physical | XIII, 513 S. Ill., graph. Darst. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Blattberg, Robert C. Verfasser aut Sales promotion concepts, methods, and strategies 1. print. Englewood Cliffs, NJ [u.a.] Prentice Hall 1990 XIII, 513 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Comportement du consommateur Promotion des ventes Ventes - Promotion ram Verkoopbevordering gtt Sales promotion Sales-promotion (DE-588)4076968-9 gnd rswk-swf Sales-promotion (DE-588)4076968-9 s DE-604 Neslin, Scott A. Verfasser aut |
| spellingShingle | Blattberg, Robert C. Neslin, Scott A. Sales promotion concepts, methods, and strategies Comportement du consommateur Promotion des ventes Ventes - Promotion ram Verkoopbevordering gtt Sales promotion Sales-promotion (DE-588)4076968-9 gnd |
| subject_GND | (DE-588)4076968-9 |
| title | Sales promotion concepts, methods, and strategies |
| title_auth | Sales promotion concepts, methods, and strategies |
| title_exact_search | Sales promotion concepts, methods, and strategies |
| title_exact_search_txtP | Sales promotion concepts, methods, and strategies |
| title_full | Sales promotion concepts, methods, and strategies |
| title_fullStr | Sales promotion concepts, methods, and strategies |
| title_full_unstemmed | Sales promotion concepts, methods, and strategies |
| title_short | Sales promotion |
| title_sort | sales promotion concepts methods and strategies |
| title_sub | concepts, methods, and strategies |
| topic | Comportement du consommateur Promotion des ventes Ventes - Promotion ram Verkoopbevordering gtt Sales promotion Sales-promotion (DE-588)4076968-9 gnd |
| topic_facet | Comportement du consommateur Promotion des ventes Ventes - Promotion Verkoopbevordering Sales promotion Sales-promotion |
| work_keys_str_mv | AT blattbergrobertc salespromotionconceptsmethodsandstrategies AT neslinscotta salespromotionconceptsmethodsandstrategies |