Marketing strategy and plans:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice-Hall
c 1989
|
| Edition: | 3.ed., 2.print. |
| Subjects: | |
| Physical Description: | X, 514 S. |
| ISBN: | 0135587190 |
Staff View
MARC
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Record in the Search Index
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:04:11Z |
| indexdate | 2024-07-09T20:46:49Z |
| institution | BVB |
| isbn | 0135587190 |
| language | English |
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| publishDate | 1989 |
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| publisher | Prentice-Hall |
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| spelling | Luck, David J. Verfasser aut Marketing strategy and plans David J. Luck ; O.C. Ferrell ; George H. Lucas 3.ed., 2.print. Englewood Cliffs, NJ Prentice-Hall c 1989 X, 514 S. txt rdacontent n rdamedia nc rdacarrier Marketing - États-Unis - Gestion Marketing - États-Unis - Gestion - Cas, Études de Marketing United States Management Marketing United States Management Case studies Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s 1\p DE-604 USA (DE-588)4078704-7 g Marketingmanagement (DE-588)4168907-0 s 2\p DE-604 Ferrell, Odies C. Verfasser aut Lucas, George H. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Luck, David J. Ferrell, Odies C. Lucas, George H. Marketing strategy and plans Marketing - États-Unis - Gestion Marketing - États-Unis - Gestion - Cas, Études de Marketing United States Management Marketing United States Management Case studies Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4078704-7 (DE-588)4522595-3 |
| title | Marketing strategy and plans |
| title_auth | Marketing strategy and plans |
| title_exact_search | Marketing strategy and plans |
| title_exact_search_txtP | Marketing strategy and plans |
| title_full | Marketing strategy and plans David J. Luck ; O.C. Ferrell ; George H. Lucas |
| title_fullStr | Marketing strategy and plans David J. Luck ; O.C. Ferrell ; George H. Lucas |
| title_full_unstemmed | Marketing strategy and plans David J. Luck ; O.C. Ferrell ; George H. Lucas |
| title_short | Marketing strategy and plans |
| title_sort | marketing strategy and plans |
| topic | Marketing - États-Unis - Gestion Marketing - États-Unis - Gestion - Cas, Études de Marketing United States Management Marketing United States Management Case studies Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing - États-Unis - Gestion Marketing - États-Unis - Gestion - Cas, Études de Marketing United States Management Marketing United States Management Case studies Marketingmanagement Marketing Strategisches Management USA Fallstudiensammlung |
| work_keys_str_mv | AT luckdavidj marketingstrategyandplans AT ferrellodiesc marketingstrategyandplans AT lucasgeorgeh marketingstrategyandplans |