Marketing strategy and plans:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice-Hall
c 1989
|
| Ausgabe: | 3.ed., 2.print. |
| Schlagworte: | |
| Beschreibung: | X, 514 S. |
| ISBN: | 0135587190 |
Internformat
MARC
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| 250 | |a 3.ed., 2.print. | ||
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| 650 | 4 | |a Marketing - États-Unis - Gestion - Cas, Études de | |
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Datensatz im Suchindex
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| author | Luck, David J. Ferrell, Odies C. Lucas, George H. |
| author_facet | Luck, David J. Ferrell, Odies C. Lucas, George H. |
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| author_sort | Luck, David J. |
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| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 612 |
| ctrlnum | (OCoLC)18986998 (DE-599)BVBBV021891648 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 3.ed., 2.print. |
| format | Book |
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| id | DE-604.BV021891648 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:04:11Z |
| indexdate | 2024-07-09T20:46:49Z |
| institution | BVB |
| isbn | 0135587190 |
| language | English |
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| physical | X, 514 S. |
| publishDate | 1989 |
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| publisher | Prentice-Hall |
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| spelling | Luck, David J. Verfasser aut Marketing strategy and plans David J. Luck ; O.C. Ferrell ; George H. Lucas 3.ed., 2.print. Englewood Cliffs, NJ Prentice-Hall c 1989 X, 514 S. txt rdacontent n rdamedia nc rdacarrier Marketing - États-Unis - Gestion Marketing - États-Unis - Gestion - Cas, Études de Marketing United States Management Marketing United States Management Case studies Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s 1\p DE-604 USA (DE-588)4078704-7 g Marketingmanagement (DE-588)4168907-0 s 2\p DE-604 Ferrell, Odies C. Verfasser aut Lucas, George H. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Luck, David J. Ferrell, Odies C. Lucas, George H. Marketing strategy and plans Marketing - États-Unis - Gestion Marketing - États-Unis - Gestion - Cas, Études de Marketing United States Management Marketing United States Management Case studies Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4078704-7 (DE-588)4522595-3 |
| title | Marketing strategy and plans |
| title_auth | Marketing strategy and plans |
| title_exact_search | Marketing strategy and plans |
| title_exact_search_txtP | Marketing strategy and plans |
| title_full | Marketing strategy and plans David J. Luck ; O.C. Ferrell ; George H. Lucas |
| title_fullStr | Marketing strategy and plans David J. Luck ; O.C. Ferrell ; George H. Lucas |
| title_full_unstemmed | Marketing strategy and plans David J. Luck ; O.C. Ferrell ; George H. Lucas |
| title_short | Marketing strategy and plans |
| title_sort | marketing strategy and plans |
| topic | Marketing - États-Unis - Gestion Marketing - États-Unis - Gestion - Cas, Études de Marketing United States Management Marketing United States Management Case studies Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing - États-Unis - Gestion Marketing - États-Unis - Gestion - Cas, Études de Marketing United States Management Marketing United States Management Case studies Marketingmanagement Marketing Strategisches Management USA Fallstudiensammlung |
| work_keys_str_mv | AT luckdavidj marketingstrategyandplans AT ferrellodiesc marketingstrategyandplans AT lucasgeorgeh marketingstrategyandplans |