1992 - strategies for the single market:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
1989
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 399 S. |
| ISBN: | 1850912408 |
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Datensatz im Suchindex
| _version_ | 1804135834167803904 |
|---|---|
| adam_text | STRATEGIES FOR THE
SINGLE MARKET
JAMES W DUDLEY
M
U T
I
D
KOGAN
PAGE
Contents
Acknowledgements and Note 6
List of Figures 11
List of Tables 13
Foreword 15
Introduction 17
1 The Trauma of the Single Market 21
The European Community - a coalition of self-interest 25
The Single European Act 27
Paolo Cecchini s report 34
Will the Single Market deliver for business? 43
Comparison between EC and Japanese industrial strategies 46
Decision-making in the Community 49
Developing a political strategy 53
2 Competitive Challenges of the Single market 55
The impact of Japanese competition 57
North American competition 61
Competition from the Pacific basin 63
European competition 65
j Small- and medium-sized businesses 66
The effects of competition on industry structures 67
3 Strategic Management for the Single Market 77
Strategy - reasons, aims, processes 78
Defining the corporate mission 81
Analysing the company s competitive position 83
Competitive advantages 91
Multi-competitive advantage strategies 95
Resource analysis 95
8 CONTENTS
Resource audit 96
The nature of the market * 99
Setting objectives 102
Finding projects and opportunities 108
Organisation for strategic management 114
4 Domestic Firms: Threats and Opportunities 116
Threats from international companies 117
Create defensive strategies 118
Inward opportunities 122
Expand internationally 128
15 Marketing Research for Business Strategies 132
Methods of marketing research 134
Prioritising markets 134
Mapping markets 135
Identification of competitor weaknesses and strengths 135
Determining success criteria 138
Testing individual components of the stratergy 138
Assessing public attitudes to products and the company 139
Practical applications of marketing research 139
Setting and executing research projects 141
Methodology for desk research 143
Organising a system for marketing information 152
6 Organising for Europe 157
Phases of international evolution 158
Y Marketing and distribution structures 160
Branch offices and subsidiary companies 169
Shared ownership 171
Joint ventures 172
Minority control • 173
Management and turnkey contracts 174
Licensing 174
{ 7 Product Strategies for International Markets 179
Corporate style 180
Global orientation 182
Finding product candidates 18 /
Specific products for specific markets 190
8 New Product Development Strategies for International
Markets 194
Global development and the application of technology 195
Developing specific products for specific markets 196
CONTENTS 9
NDP in market-maintenance strategies 197
Technology to utilise production capacity 203
Making research and development more competitive 204
Corporate venturing - a new opportunity 211
EC-sponsored research and development 213
Participation and compliance- product standards directives 214
9 Concept Development for New Products 217
Staff schemes and other methods 217
Screening new product ideas 221
Turning an idea into a product concept 222
From concept to new product 224
Reliability and service support 234
Market testing 236
10 Pricing Strategies for International Markets 243
Effects of the Single Market on international pricing strategies 243
Organisational constraints on pricing 246
Problems of controlling prices in a global arena 248
Pricing strategies 250
Pricing in the marketing mix 252
Discouraging price competition 256
Unfair competition regulations 257
Transfer pricing 259
11 International Advertising Policies 261
Advertising in the international marketing mix 261
Standardisation of creative policies 263
Problems of transferring finished advertising 273
Market orientation and economics 273
12 Media Policies for International Products 276
Media structures 276
Advertising standards and legal controls 280
Media information 282
Broadcasting media in Europe 284
International centralisation - decentralisation issues 290
International client-agency relations 292
13 Management of Logistics, Physical Distribution and
Customer Service 299
Understanding distribution channel structures 300
Minimising costs, maximising volume 303
10 CONTENTS
Options for devolving production 306
Customer service and customer care 312
14 Foreign Exchange 314
EC capital movements and financial services 314
European financial area 315
The banking sector 316
Liberalisation of capital movements 317
The benefits for companies 318
Risks and transactions 319
Exchange rates 319
Foreign exchange restrictions 322
Instruments of foreign exchange 324
Management of exchange loss risks 326
15 Organisation for International Business 328
Criteria for the international organisation 328
Alternative structures 329
Degree of autonomy for subsidiary companies 345
EC impacts on organisational management - social rights and
participation 350
16 Making It Happen 355
The Single-Market plan 357
Outline for a strategic plan 357
Political and legal strategies 360
Resource development and product-markets-development plans 361
The strategic budget 369
Internal organisation to manage the Single-Market strategy 372
A timetable for action 374
Appendix: 1992 programme checklist 375
Useful Addresses 383
Bibliography 389
Index 391
|
| adam_txt |
STRATEGIES FOR THE
SINGLE MARKET
JAMES W DUDLEY
M
U T
I
D
KOGAN
PAGE
Contents
Acknowledgements and Note 6
List of Figures 11
List of Tables 13
Foreword 15
Introduction 17
1 The Trauma of the Single Market 21
The European Community - a coalition of self-interest 25
The Single European Act 27
Paolo Cecchini's report 34
Will the Single Market deliver for business? 43
Comparison between EC and Japanese industrial strategies 46
Decision-making in the Community 49
Developing a political strategy 53
2 Competitive Challenges of the Single market 55
The impact of Japanese competition 57
North American competition 61
Competition from the Pacific basin 63
European competition 65
j Small- and medium-sized businesses 66
The effects of competition on industry structures 67
3 Strategic Management for the Single Market 77
Strategy - reasons, aims, processes 78
Defining the corporate mission 81
Analysing the company's competitive position 83
Competitive advantages 91
Multi-competitive advantage strategies 95
Resource analysis 95
8 CONTENTS
Resource audit 96
The nature of the market * 99
Setting objectives 102
Finding projects and opportunities 108
Organisation for strategic management 114
4 Domestic Firms: Threats and Opportunities 116
Threats from international companies 117
Create defensive strategies 118
Inward opportunities 122
Expand internationally 128
15 Marketing Research for Business Strategies 132
Methods of marketing research 134
Prioritising markets 134
Mapping markets 135
Identification of competitor weaknesses and strengths 135
Determining success criteria 138
Testing individual components of the stratergy 138
Assessing public attitudes to products and the company 139
Practical applications of marketing research 139
Setting and executing research projects 141
Methodology for desk research 143
Organising a system for marketing information 152
6 Organising for Europe 157
Phases of international evolution 158
Y Marketing and distribution structures 160
Branch offices and subsidiary companies 169
Shared ownership 171
Joint ventures 172
Minority control • 173
Management and turnkey contracts 174
Licensing 174
{ 7 Product Strategies for International Markets 179
Corporate style 180
Global orientation 182
Finding product candidates 18'/
Specific products for specific markets 190
8 New Product Development Strategies for International
Markets 194
Global development and the application of technology 195
Developing specific products for specific markets 196
CONTENTS 9
NDP in market-maintenance strategies 197
Technology to utilise production capacity 203
Making research and development more competitive 204
Corporate venturing - a new opportunity 211
EC-sponsored research and development 213
Participation and compliance- product standards directives 214
9 Concept Development for New Products 217
Staff schemes and other methods 217
Screening new product ideas 221
Turning an idea into a product concept 222
From concept to new product 224
Reliability and service support 234
Market testing 236
10 Pricing Strategies for International Markets 243
Effects of the Single Market on international pricing strategies 243
Organisational constraints on pricing 246
Problems of controlling prices in a global arena 248
Pricing strategies 250
Pricing in the marketing mix 252
Discouraging price competition 256
Unfair competition regulations 257
Transfer pricing 259
11 International Advertising Policies 261
Advertising in the international marketing mix 261
Standardisation of creative policies 263
Problems of transferring finished advertising 273
Market orientation and economics 273
12 Media Policies for International Products 276
Media structures 276
Advertising standards and legal controls 280
Media information 282
Broadcasting media in Europe 284
International centralisation - decentralisation issues 290
International client-agency relations 292
13 Management of Logistics, Physical Distribution and
Customer Service 299
Understanding distribution channel structures 300
Minimising costs, maximising volume 303
10 CONTENTS
Options for devolving production 306
Customer service and customer care 312
14 Foreign Exchange 314
EC capital movements and financial services 314
European financial area 315
The banking sector 316
Liberalisation of capital movements 317
The benefits for companies 318
Risks and transactions 319
Exchange rates 319
Foreign exchange restrictions 322
Instruments of foreign exchange 324
Management of exchange loss risks 326
15 Organisation for International Business 328
Criteria for the international organisation 328
Alternative structures 329
Degree of autonomy for subsidiary companies 345
EC impacts on organisational management - social rights and
participation 350
16 Making It Happen 355
The Single-Market plan 357
Outline for a strategic plan 357
Political and legal strategies 360
Resource development and product-markets-development plans 361
The strategic budget 369
Internal organisation to manage the Single-Market strategy 372
A timetable for action 374
Appendix: 1992 programme checklist 375
Useful Addresses 383
Bibliography 389
Index 391 |
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| geographic | Europe (Ouest) - Intégration économique ram Pays de la Cee - Relations économiques extérieures ram Países de la Comunidad Económica Europea - Comercio |
| geographic_facet | Europe (Ouest) - Intégration économique Pays de la Cee - Relations économiques extérieures Países de la Comunidad Económica Europea - Comercio |
| id | DE-604.BV021890940 |
| illustrated | Not Illustrated |
| index_date | 2024-07-02T16:04:10Z |
| indexdate | 2024-07-09T20:46:48Z |
| institution | BVB |
| isbn | 1850912408 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015106149 |
| oclc_num | 15593242 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | 399 S. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Dudley, James W. Verfasser aut 1992 - strategies for the single market Nineteen hundred and ninety-two - strategies for the single market 1. publ. London Kogan Page 1989 399 S. txt rdacontent n rdamedia nc rdacarrier Europäische Gemeinschaften (DE-588)35439-9 gnd rswk-swf Prognose 1992 gnd rswk-swf Comercio internacional Export marketing Unternehmenspolitik (DE-588)4078610-9 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Binnenmarkt (DE-588)4145576-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Europe (Ouest) - Intégration économique ram Pays de la Cee - Relations économiques extérieures ram Países de la Comunidad Económica Europea - Comercio Europäische Gemeinschaften (DE-588)35439-9 b Binnenmarkt (DE-588)4145576-9 s Strategisches Management (DE-588)4124261-0 s Prognose 1992 z 1\p DE-604 Internationales Marketing (DE-588)4125431-4 s 2\p DE-604 Management (DE-588)4037278-9 s 3\p DE-604 Marketing (DE-588)4037589-4 s 4\p DE-604 Unternehmenspolitik (DE-588)4078610-9 s 5\p DE-604 HEBIS Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015106149&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Dudley, James W. 1992 - strategies for the single market Europäische Gemeinschaften (DE-588)35439-9 gnd Comercio internacional Export marketing Unternehmenspolitik (DE-588)4078610-9 gnd Internationales Marketing (DE-588)4125431-4 gnd Management (DE-588)4037278-9 gnd Strategisches Management (DE-588)4124261-0 gnd Binnenmarkt (DE-588)4145576-9 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)35439-9 (DE-588)4078610-9 (DE-588)4125431-4 (DE-588)4037278-9 (DE-588)4124261-0 (DE-588)4145576-9 (DE-588)4037589-4 |
| title | 1992 - strategies for the single market |
| title_alt | Nineteen hundred and ninety-two - strategies for the single market |
| title_auth | 1992 - strategies for the single market |
| title_exact_search | 1992 - strategies for the single market |
| title_exact_search_txtP | 1992 - strategies for the single market |
| title_full | 1992 - strategies for the single market |
| title_fullStr | 1992 - strategies for the single market |
| title_full_unstemmed | 1992 - strategies for the single market |
| title_short | 1992 - strategies for the single market |
| title_sort | 1992 strategies for the single market |
| topic | Europäische Gemeinschaften (DE-588)35439-9 gnd Comercio internacional Export marketing Unternehmenspolitik (DE-588)4078610-9 gnd Internationales Marketing (DE-588)4125431-4 gnd Management (DE-588)4037278-9 gnd Strategisches Management (DE-588)4124261-0 gnd Binnenmarkt (DE-588)4145576-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Europäische Gemeinschaften Comercio internacional Export marketing Unternehmenspolitik Internationales Marketing Management Strategisches Management Binnenmarkt Marketing Europe (Ouest) - Intégration économique Pays de la Cee - Relations économiques extérieures Países de la Comunidad Económica Europea - Comercio |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015106149&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT dudleyjamesw 1992strategiesforthesinglemarket AT dudleyjamesw nineteenhundredandninetytwostrategiesforthesinglemarket |