Verfügbarkeit: Bottom-up marketing

Bottom-up marketing:

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Bibliographische Detailangaben
Hauptverfasser:	Ries, Al (VerfasserIn), Trout, Jack 1935-2017 (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York [u.a.] McGraw-Hill 1989
Ausgabe:	1. print.
Schlagworte:	Marketing Advertising Marketingstrategie Marketingmanagement Bottom-up-Prinzip Strategisches Management
Beschreibung:	XIV, 226 S.
ISBN:	0070527334

Internformat

MARC


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Datensatz im Suchindex

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author	Ries, Al Trout, Jack 1935-2017
author_GND	(DE-588)110757157
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author_variant	a r ar j t jt
building	Verbundindex
bvnumber	BV021890244
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415
callnumber-search	HF5415
callnumber-sort	HF 45415
callnumber-subject	HF - Commerce
classification_rvk	QP 600 QP 612
ctrlnum	(OCoLC)18384324 (DE-599)BVBBV021890244
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
discipline_str_mv	Wirtschaftswissenschaften
edition	1. print.
format	Book
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id	DE-604.BV021890244
illustrated	Not Illustrated
index_date	2024-07-02T16:04:08Z
indexdate	2024-07-09T20:46:47Z
institution	BVB
isbn	0070527334
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-015105459
oclc_num	18384324
open_access_boolean
owner	DE-706
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physical	XIV, 226 S.
publishDate	1989
publishDateSearch	1989
publishDateSort	1989
publisher	McGraw-Hill
record_format	marc
spelling	Ries, Al Verfasser aut Bottom-up marketing by Al Ries and Jack Trout 1. print. New York [u.a.] McGraw-Hill 1989 XIV, 226 S. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Advertising Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Bottom-up-Prinzip (DE-588)4243684-9 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s DE-604 Marketing (DE-588)4037589-4 s Bottom-up-Prinzip (DE-588)4243684-9 s 1\p DE-604 Strategisches Management (DE-588)4124261-0 s 2\p DE-604 Marketingmanagement (DE-588)4168907-0 s 3\p DE-604 Trout, Jack 1935-2017 Verfasser (DE-588)110757157 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Ries, Al Trout, Jack 1935-2017 Bottom-up marketing Marketing gtt Advertising Marketing Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketingmanagement (DE-588)4168907-0 gnd Bottom-up-Prinzip (DE-588)4243684-9 gnd Strategisches Management (DE-588)4124261-0 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4120697-6 (DE-588)4168907-0 (DE-588)4243684-9 (DE-588)4124261-0
title	Bottom-up marketing
title_auth	Bottom-up marketing
title_exact_search	Bottom-up marketing
title_exact_search_txtP	Bottom-up marketing
title_full	Bottom-up marketing by Al Ries and Jack Trout
title_fullStr	Bottom-up marketing by Al Ries and Jack Trout
title_full_unstemmed	Bottom-up marketing by Al Ries and Jack Trout
title_short	Bottom-up marketing
title_sort	bottom up marketing
topic	Marketing gtt Advertising Marketing Marketing (DE-588)4037589-4 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketingmanagement (DE-588)4168907-0 gnd Bottom-up-Prinzip (DE-588)4243684-9 gnd Strategisches Management (DE-588)4124261-0 gnd
topic_facet	Marketing Advertising Marketingstrategie Marketingmanagement Bottom-up-Prinzip Strategisches Management
work_keys_str_mv	AT riesal bottomupmarketing AT troutjack bottomupmarketing

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