Principles of marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Kent
1987
|
| Ausgabe: | 1. print. |
| Schlagworte: | |
| Beschreibung: | XXVI, 757 S. Ill. |
| ISBN: | 0534038972 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV021882591 | ||
| 003 | DE-604 | ||
| 005 | 20040229000000.0 | ||
| 007 | t | ||
| 008 | 890210s1987 a||| |||| 00||| eng d | ||
| 020 | |a 0534038972 |9 0-534-03897-2 | ||
| 035 | |a (OCoLC)13904529 | ||
| 035 | |a (DE-599)BVBBV021882591 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-706 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8 |2 21 | |
| 100 | 1 | |a Lusch, Robert F. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Principles of marketing |c Robert F. Lusch ; Virginia N. Lusch |
| 250 | |a 1. print. | ||
| 264 | 1 | |a Boston, Mass. |b Kent |c 1987 | |
| 300 | |a XXVI, 757 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143389-0 |a Aufgabensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Lusch, Virginia N. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-015097943 | ||
Datensatz im Suchindex
| _version_ | 1804135823477571584 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Lusch, Robert F. Lusch, Virginia N. |
| author_facet | Lusch, Robert F. Lusch, Virginia N. |
| author_role | aut aut |
| author_sort | Lusch, Robert F. |
| author_variant | r f l rf rfl v n l vn vnl |
| building | Verbundindex |
| bvnumber | BV021882591 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)13904529 (DE-599)BVBBV021882591 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1. print. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01044nam a2200361zc 4500</leader><controlfield tag="001">BV021882591</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20040229000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">890210s1987 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0534038972</subfield><subfield code="9">0-534-03897-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)13904529</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV021882591</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-706</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">21</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Lusch, Robert F.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Principles of marketing</subfield><subfield code="c">Robert F. Lusch ; Virginia N. Lusch</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. print.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston, Mass.</subfield><subfield code="b">Kent</subfield><subfield code="c">1987</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXVI, 757 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143389-0</subfield><subfield code="a">Aufgabensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Lusch, Virginia N.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-015097943</subfield></datafield></record></collection> |
| genre | (DE-588)4143389-0 Aufgabensammlung gnd-content |
| genre_facet | Aufgabensammlung |
| id | DE-604.BV021882591 |
| illustrated | Illustrated |
| index_date | 2024-07-02T16:03:50Z |
| indexdate | 2024-07-09T20:46:38Z |
| institution | BVB |
| isbn | 0534038972 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-015097943 |
| oclc_num | 13904529 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | XXVI, 757 S. Ill. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Kent |
| record_format | marc |
| spelling | Lusch, Robert F. Verfasser aut Principles of marketing Robert F. Lusch ; Virginia N. Lusch 1. print. Boston, Mass. Kent 1987 XXVI, 757 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143389-0 Aufgabensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Lusch, Virginia N. Verfasser aut |
| spellingShingle | Lusch, Robert F. Lusch, Virginia N. Principles of marketing Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4143389-0 |
| title | Principles of marketing |
| title_auth | Principles of marketing |
| title_exact_search | Principles of marketing |
| title_exact_search_txtP | Principles of marketing |
| title_full | Principles of marketing Robert F. Lusch ; Virginia N. Lusch |
| title_fullStr | Principles of marketing Robert F. Lusch ; Virginia N. Lusch |
| title_full_unstemmed | Principles of marketing Robert F. Lusch ; Virginia N. Lusch |
| title_short | Principles of marketing |
| title_sort | principles of marketing |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Aufgabensammlung |
| work_keys_str_mv | AT luschrobertf principlesofmarketing AT luschvirginian principlesofmarketing |